In this episode of Auto Marketing Now, host Brian Pasch discusses search engine optimization and the problems that he often finds while auditing dealership websites. Most dealers fail to understand that local, organic search is the highest quality, most sustainable, and valuable traffic. However, dealers are sometimes not sure where to even begin.
In this segment, Pasch tackles the following:
- Google page indexing techniques
- The power of investing in static website pages
- Why dealers should have 10 dedicated service pages that align with their Google My Business categories
- What dealers can to do to create more local, organic search authority
- Paying attention to your mobile responsive website design
- Why it is important to invest in good content marketing
- In the Lab session: analyzing and breaking down a dealer’s website content
Brian Pasch has over 20 years of marketing expertise in the public sector. He founded PCG Digital Marketing in 2005 to help retail automotive professionals with digital marketing strategies, and PCG Consulting in 2012 to offer comprehensive marketing services. He is also the best-selling author of several books including, the recently released Remote Retailing Blueprint.
Did you enjoy this episode of Auto Marketing Now? Please share your questions with Brian at brian@brianpasch.com. One of your questions could be featured in an upcoming episode!
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