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5 creative social media content ideas for your dealership

Come up with a content strategy that will help you achieve your dealership goals, and then start publishing engaging content for your viewers.

Are you looking for creative ways to market your automotive dealership on social media? If you have a social media presence, it’s easy to run out of content ideas. So, let’s look at five social media content ideas to get your customers talking. From fun giveaways to stories from the showroom floor, read on for inspiration to help regenerate your car dealership’s social media presence.

Share Tips and Advice

Everyone loves to get free advice from experts. Share tips on car maintenance, DIY car repair, or even ways to save money on car insurance. It’s also an excellent opportunity to educate your audience on how to care for their car and spot problems early. Share helpful tips on topics such as proper tire pressure, engine oil levels, and other simple maintenance tasks that can help keep cars running smoothly. Not only will this provide helpful information to your followers, but it also positions you as an expert in the field.

Go live on Facebook to show customers what it’s like to work in the service department.

Working in a service department requires a mechanic’s hard work combined with a detective’s know-how. That’s why those in automotive service say half of it is oil and the other half glue. Show customers first-hand what goes on in your service department by going “live” on Facebook with their older audience. 

PriceMore: Social media marketing for car dealers: What is different in 2022?

From highlights of employees tackling complicated diagnostics to introducing technicians showing off their pride and joy cars, watch how your followers get more familiar with your operations from the comfort of their homes. Plus, take advantage of live interaction with customers answering questions in real-time.

When you go live on Facebook to show people what you do best, you let them see the tireless effort behind keeping vehicles running smoothly. In addition, going live can boost trust between you and your customer base while also allowing people have fun learning about automotive service. It’s a win-win! 

So why not let them peek into what makes your shop special? Let them view an upcoming tune-up or even an emergency repair job, but ensure safety remains at the forefront for both you and your viewers. Now hit the post, go live–and let others join in on seeing how hard your workday in and day out #ServicelifeGoals! 

Offer exclusive discounts and promotions to your social media followers

One of the best ways to reach a wide range of potential customers is having direct access to their feeds. And one of the best ways to increase customer loyalty and engagement is to offer exclusive discounts and promotions that are only available to your social media followers. Not only does this show them that they are valued members of your community, but it also provides an incentive for them to visit regularly and track your posts for more unique deals. 

Share photos and stories of happy customers who have purchased cars from your dealership

Few milestones in life are as exciting as buying a car. Whether it’s a first car or a significant upgrade, these moments are filled with joy and anticipation. Here at our dealership, we consider it an honor to be even just a tiny part of the process of helping customers drive away with their dream wheels. So, we want to take this opportunity to share some of the stories of our satisfied customers – both veteran drivers and brand-new ones in search of their first set of keys. From taking photos shortly after the purchase to customer testimonials singing our praises, we hope these snippets will give you an idea of what it looks like for folks when they get behind the wheel after making one of the best investments you can make.  

Highlight the unique features of the cars you sell, using creative visuals and concise copy

When it comes to selling cars, one size doesn’t fit all. The right vehicle for one person may differ from the right one for someone else. That’s why it pays to focus on each car’s unique features and how they meet drivers’ specific needs. Again, creativity is essential here: visually appealing images paired with well-crafted descriptions can bring a vehicle to life and make it stand out in a crowded marketplace. 

Ensure your copy stays concise while capturing the car’s unique qualities – whether it’s an ultra-modern hybrid or a state-of-the-art SUV. Creative visuals that showcase everything from custom interiors to impressive performance specs can also go a long way toward highlighting each car’s unique appeal. In short, focusing on what makes each model unique creates more chances for potential customers to find their perfect match.

Now that you know some ways to get started, it’s time to put your creativity to work. Come up with a content strategy that will help you achieve your dealership goals, and then start publishing engaging content that will capture the attention of your target audience. When it comes to social media marketing for car dealerships, there are no limits to what you can do. Have fun with it and keep experimenting until you find the strategies that work best for you.


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Steve Mitchell
Steve Mitchell
Steve Mitchell is a contributing writer and reporter for CBT News. He earned bachelor's degrees in Marketing and Television from the University of Texas in Austin and a Masters of Theology study from Dallas Theological Seminary in Dallas. His passion for automobiles lead him to become a creative director for automotive marketing ad agency. Most recently, he was the manager of interactive marketing for Mitsubishi Motors, NA.

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