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customer

4 tips on using digital tools to ensure customer loyalty after...

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Anyone selling cars knows a sale is only the beginning of a relationship with a customer. And your dealership should be providing continuing education...
TikTok

How car dealers can expand their social media strategy on TikTok

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TikTok is the 'it' social media platform to be on now. If you own a car dealership or work at one, don't look down...
Price

Social media marketing for car dealers: What is different in 2022?

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Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for...
LinkedIn

4 reasons why LinkedIn should be a go-to for customer acquisition 

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Instagram, Twitter, and Meta (formerly Facebook) may likely already be on your radar for customer acquisition and brand expansion. If they are, it's with...
Roger Love

How to evaluate the success of your social media strategy

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Nobody can deny the power of social media in our society. However, many car dealers are still not taking advantage of advertising opportunities on...
auto industry

3 auto industry trends that will become more important in 5-10...

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We often talk about dealer profitability, digital retailing, sales training, and other subjects related to what’s currently happening in the auto industry. However, today...
Roger Love

How much value does social media marketing bring to car dealerships?

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On the latest edition of Straight to the Point, host Frank J. Lopes is joined by Bob Lanham, Head of Automotive Retail for Facebook....
PureCars

Facebook & PureCars joint-study reveals key social marketing findings for car...

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Measuring and attributing social media marketing campaigns to offline sales is often tricky for car dealers. Recently, a joint study ran by Facebook and PureCars, focused...
Facebook

How simple Facebook auto marketing practices can build consumer excitement

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On this episode of Kain & Co., host David Kain shares the information he has learned from his company’s recent 16th Annual Kain Clients...
youtube

How To Sell More Cars With YouTube

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The potential of the internet to sell cars cannot be understated. It is rapidly becoming the place that shoppers go before coming on a...