Tuesday, August 16, 2022
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TikTok

How car dealers can expand their social media strategy on TikTok

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TikTok is the 'it' social media platform to be on now. If you own a car dealership or work at one, don't look down...
Price

Social media marketing for car dealers: What is different in 2022?

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Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for...
LinkedIn

4 reasons why LinkedIn should be a go-to for customer acquisition 

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Instagram, Twitter, and Meta (formerly Facebook) may likely already be on your radar for customer acquisition and brand expansion. If they are, it’s with good reason as all three offer benefits for dealer marketers. However, with all the attention paid to these platforms — and even newcomer TikTok — it can be easy to forget […]
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Roger Love

How to evaluate the success of your social media strategy

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Nobody can deny the power of social media in our society. However, many car dealers are still not taking advantage of advertising opportunities on social media platforms, especially Facebook. On the latest edition of Straight to the Point, host Frank J. Lopes asks, are you really evaluating your social media advertising properly, or are you just […]
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auto industry

3 auto industry trends that will become more important in 5-10...

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We often talk about dealer profitability, digital retailing, sales training, and other subjects related to what’s currently happening in the auto industry. However, today we take a step back or forward, depending on how you look at it, to talk about the future of the auto industry five to ten years from now. Here to […]
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Roger Love

How much value does social media marketing bring to car dealerships?

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On the latest edition of Straight to the Point, host Frank J. Lopes is joined by Bob Lanham, Head of Automotive Retail for Facebook. Lopes and Lanham have a conversation about the importance of social media marketing. Lanham oversees the automotive retail sector of Facebook, Messenger, Instagram, and WhatsApp. Lopes gets straight to the point […]
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PureCars

Facebook & PureCars joint-study reveals key social marketing findings for car...

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Measuring and attributing social media marketing campaigns to offline sales is often tricky for car dealers. Recently, a joint study ran by Facebook and PureCars, focused on the impact digital retailing can bring for auto dealers by looking at real-world cases. The study also aimed to show the overall impact that advertising on social media channels has […]
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Facebook

How simple Facebook auto marketing practices can build consumer excitement

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On this episode of Kain & Co., host David Kain shares the information he has learned from his company’s recent 16th Annual Kain Clients and Friends Workshop which was held virtually last week. One aspect of the event that Kain says he always learns so much from is the Dealership Best Idea competition.  The winner […]
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youtube

How To Sell More Cars With YouTube

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The potential of the internet to sell cars cannot be understated. It is rapidly becoming the place that shoppers go before coming on a lot, and sometimes where they go instead of setting foot on the lot. It is critical for dealerships to set stakes online to excel in this new selling era, and a […]
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social media

5 Top-Notch Social Media Strategies and Management Tools for Your Dealership

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Things move quickly in the digital age. By now, most dealerships recognize the need for a stellar social media presence. Study after study shows that customers are spending increasing amounts of time researching, selecting, and shopping for cars online. But at the pace the internet and our use of it evolves, creating and managing a […]
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