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By prioritizing authenticity, creating engaging content, and inte­racting with their audience, de­alerships can create a powerful social media strategy.

Social media savvy: building an engaging online presence for your dealership

In today's digital age, it is impe­rative for businesses, including car de­alerships, to have a strong online presence. Social media platforms offer a unique...
Car dealers leveraging social media to sell cars

7 ways car dealers can master social media

95% of vehicle buyers use digital channels as a source of information, according to Google. Social media platforms are likely included in these channels...
social media content

5 creative social media content ideas for your dealership

Are you looking for creative ways to market your automotive dealership on social media? If you have a social media presence, it's easy to...

4 tips on using digital tools to ensure customer loyalty after...

Anyone selling cars knows a sale is only the beginning of a relationship with a customer. And your dealership should be providing continuing education...

How car dealers can expand their social media strategy on TikTok

TikTok is the 'it' social media platform to be on now. If you own a car dealership or work at one, don't look down...

Social media marketing for car dealers: What is different in 2022?

Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for...

4 reasons why LinkedIn should be a go-to for customer acquisition 

Instagram, Twitter, and Meta (formerly Facebook) may likely already be on your radar for customer acquisition and brand expansion. If they are, it's with...
Roger Love

How to evaluate the success of your social media strategy

Nobody can deny the power of social media in our society. However, many car dealers are still not taking advantage of advertising opportunities on...
auto industry

3 auto industry trends that will become more important in 5-10...

We often talk about dealer profitability, digital retailing, sales training, and other subjects related to what’s currently happening in the auto industry. However, today...
Roger Love

How much value does social media marketing bring to car dealerships?

On the latest edition of Straight to the Point, host Frank J. Lopes is joined by Bob Lanham, Head of Automotive Retail for Facebook....