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What qualities should car dealers look for when hiring new staff members?

On the latest episode of Mind Your Own Business, host Jonathan Dawson discusses problems associated with personnel development in the automotive industry. Dealers often have to deal with new employees who attempt to avoid training or disregard social media as a platform to promote business. This stunts their growth as a member of the team […]
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Jonathan Dawson
Jonathan Dawson
Jonathan Dawson is an automotive consultant, sales trainer, author, speaker and coach. For 14 years, he has been helping dealerships and sales teams improve sales, reduce turnover and implement effective marketing strategies. His core teaching philosophy is known as Sellchology - Selling through Psychology. This approach focuses on understanding buying behavior and why some sales methods are more effective than others. Salespeople and managers who understand why a technique works become more educated, empowered and effective.

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