TSLA367.160-8.07%
GM83.050-0.95%
F12.050-0.05%
RIVN12.950-0.42%
CYD26.570-1.22%
HMC33.4500.12%
TM188.600-0.11%
CVNA57.960-2.43%
PAG194.790-0.88%
LAD281.490-5.29%
AN153.190-2.13%
GPI228.370-3.22%
ABG161.970-2.57%
SAH60.050-1.01%
TSLA367.160-8.07%
GM83.050-0.95%
F12.050-0.05%
RIVN12.950-0.42%
CYD26.570-1.22%
HMC33.4500.12%
TM188.600-0.11%
CVNA57.960-2.43%
PAG194.790-0.88%
LAD281.490-5.29%
AN153.190-2.13%
GPI228.370-3.22%
ABG161.970-2.57%
SAH60.050-1.01%
TSLA367.160-8.07%
GM83.050-0.95%
F12.050-0.05%
RIVN12.950-0.42%
CYD26.570-1.22%
HMC33.4500.12%
TM188.600-0.11%
CVNA57.960-2.43%
PAG194.790-0.88%
LAD281.490-5.29%
AN153.190-2.13%
GPI228.370-3.22%
ABG161.970-2.57%
SAH60.050-1.01%


Jonathan Dawson

Jonathan Dawson reveals how he grew dealership volume 450% in one year

Jonathan Dawson reveals how he grew dealership volume 450% in one year

- October 6, 2026
  When sales trainer Jonathan Dawson purchased a struggling Mitsubishi dealership, many industry insiders wondered if his high-level strategies would translate into everyday retail operations. One year later, Dawson returns to...
Dealer Interviews Training Camp
How to incentivize integrity in your dealership

How to incentivize integrity in your dealership

- September 23, 2026
When consultant Jonathan Dawson bought Cherokee Mitsubishi, he took on all the classic headaches of dealership ownership, along with a brand that, while growing, requires a sharp operational strategy to...
Dealer Interviews Mind Your Own Business
Jonathan Dawson tests a people-first dealership model at Cherokee Mitsubishi

Jonathan Dawson tests a people-first dealership model at Cherokee Mitsubishi

- September 10, 2026
At Cherokee Mitsubishi, Dealer Principal Jonathan Dawson is testing how far a dealership can go by putting people before convention. From a lean sales floor and community-driven marketing to weekend...
Dealer Interviews CBT Live
Cherokee Mitsubishi pays salespeople to flag suspected fraud

Cherokee Mitsubishi pays salespeople to flag suspected fraud

- September 1, 2026
On the Dash: Paying base commissions can encourage salespeople to report suspicious customers instead of pushing questionable deals through. Auto finance faced an estimated $10.4 billion in fraud risk in...
Dealer Interviews Articles
Jonathan Dawson shares how Cherokee Mitsubishi applies culture, accountability, and strategy to drive growth and success at the dealership.

Dawson’s turnaround blueprint to strengthen dealership culture and performance

- January 19, 2026
After acquiring the struggling Cherokee Mitsubishi in June 2025, host Jonathan Dawson inherited a business losing roughly $100,000 a month, selling fewer than 15 vehicles, and facing the risk of...
Management & Leadership Mind Your Own Business
Jonathan Dawson shares his insights into the core principles that help entrepreneurs drive business success in a challenging environment.

Steering through uncertainty with resilient leadership and strategic vision

- February 29, 2024
In an era where change is the only constant, Jonathan Dawson's latest episode of Mind Your Own Business offers a masterclass on leadership resilience and strategic foresight. As businesses navigate economic turbulence...
Featured Mind Your Own Business
Jonathan Dawson shares his insights into the core principles that help entrepreneurs drive business success in a challenging environment.

What is the region-beta paradox and how can it impact your dealership?

- September 26, 2023
Imagine taking a small trip to a friend a few blocks away compared to a friend who lives five miles away. Where you could walk to one, you still choose...
Mind Your Own Business
Jonathan Dawson shares his insights into the core principles that help entrepreneurs drive business success in a challenging environment.

How your dealership can avoid the “boiled frog” scenario

- July 6, 2023
On the latest episode of Mind Your Own Business, host Jonathan Dawson, founder of Sellchology, discusses the importance of recognizing areas of your dealership that might be struggling and proactively...
Mind Your Own Business Featured
Jonathan Dawson shares his insights into the core principles that help entrepreneurs drive business success in a challenging environment.

4 primary ways to create a dealership marketing strategy

- June 5, 2023
Traffic, traffic, traffic. Traffic solves a lot of problems for dealerships. You have to get traffic. You have to get people in the door, the phone to ring, and the...
Mind Your Own Business
Jonathan Dawson shares his insights into the core principles that help entrepreneurs drive business success in a challenging environment.

2 methods to help proactively handle difficult conversations

- May 2, 2023
How do you handle difficult conversations? Whether they are team- or coworker-oriented, we all have challenging conversations. But how do you handle them? On today's CBT Automotive Network exclusive: Mind...
Mind Your Own Business


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