This week, the Q1 2022 Kelley Blue Book Brand Watch™ reports revealed that Toyota and BMW are back to having the most-shopped vehicles in the non-luxury and luxury segments, respectively. Both automakers had lost the titles to Ford and Lexus for a quarter last year but have rebounded with a strong interest in various sedans from Toyota and BMW.
For Toyota, the Camry sedan was one of the most-shopped vehicles, and BMW’s 3 series and 5 series sedans were also very popular.
Ram received top honors in several factors that customers said were important, including safety and interior layout. Tesla shopping notably dropped, as the luxury electric vehicle maker dropped to number five.
Other automakers mentioned in KBB’s report included Chevrolet, whose Silverado truck saw more interest than Ford’s F-150. Higher consideration of a Dodge vehicle was also noted, with the Durango, Charger, and Challenger models seeing high shopping rates.
Despite more shopping for sedans, 66% of people still considered SUVs when making a decision.
KBB’s report also showed that shoppers seek less expensive vehicles due to high gas prices. Vanessa Ton, market intelligence manager for Cox Automotive, said, “Shopping for traditional sedans, which are often more affordable and efficient than SUVs and trucks, jumped up in Q1 after years of declining.”
Ton added that “fuel prices clearly influenced shopping behavior.”
Did you enjoy this article from Kimberly Hurley? Read other articles on CBT News here Please share your thoughts, comments, or questions regarding this topic by submitting a letter to the editor here, or connect with us at newsroom@cbtnews.com.
Be sure to follow us on Facebook and Twitter to stay up to date or catch up on all of our podcasts on demand.
While you’re here, don’t forget to subscribe to our email newsletter for all the latest auto industry news from CBT News.
