Paul Cummings

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enthusiasmvideo

Do You Have Your “E’s” Turned Up Today?

 Do you have your "E's" turned up today? Bring your enthusiasm, excitement, energy and experience into the dealership and watch what happens. Hear how you can get your customers on the "Yes Train" with Paul Cummings on today's Saturday…
goalsvideo

Visualizing Your Goals

Do you have goals that are important to you? See the goal in your mind's eye as if it's already real. Listen to Paul Cummings' advice on today's Saturday Morning Sales Meeting.
drivevideo

Finding Your Drive to Succeed

Go to work ready to make a difference for your customers. Don't settle for average. Do you have the drive it takes to succeed this morning? Paul Cummings gets you motivated to find your D.R.I.V.E. on today's Saturday Morning Sales…
attitudevideo

Do you think Attitude is Overrated?

Do you think attitude is overrated?  Not just an attitude, but an attitude of gratitude.  Paul explains how a good attitude can benefit your process when people buy cars.   VIDEO TRANSCRIPTION: I have a question for you today. Do…
Gross Profitvideo

7 Words That Will Increase Your Gross Profit

What if Paul Cummings told you that there are 7 words that will increase your gross profit by 20 percent: Can you see some value in that? Well, there is and he's here to tell you more about it for…
Tip Of The Dayvideo

Don’t Stop Short and Miss A Sale

Sometimes you may be the reason why a sale didn't happen. In today's Tip Of The Day, Paul Cummings shares with you how many "No's" could lead to a yes and why you should not stop short. VIDEO TRANSCRIPT: Hi, Welcome…
SALESvideo

Five No’s Before They Go

As dealership salespeople, you ask on average three times. Paul Cummings says that’s too little. So instead, he has a small rhyme to remember. Access all of our tips, not only from Paul, but our other trainers 24/7 on demand,…
objectionsvideo

Overcoming Buyer Objections in the Car Sales Process

 How many times do you hear “I’m just looking.”  Instead of coming back with something witty or semi-snarky like “That’s why we put em out here”, Paul says use empathy by using this simple phrasing. Video Transcription: Our Tip…
follow-up planvideo

Having a Follow-Up Plan

The problem with follow-up is that it’s not being done correctly. Does your follow-up plan include calling previous customers every single week and thanking them for their business and asking for referrals? Paul explains why follow-up doesn’t pay you today,…
customersvideo

Don’t Make Your Customers Feel Uncomfortable

 Like it when customers get in your face?  Of course not.  Then why do some salespeople crowd customers during the greeting?  It happens, but Paul says it doesn’t have to happen. He explains one solution to solve it.    …

Ford set to begin production of the all-electric F-150

The concept of an all-electric Ford F-150 has been anticipated for a while, and the automaker is taking the first steps to move from a concept to production. In a press release, Ford confirmed plans to begin construction of the…
wholesale

Wholesale prices begin to normalize on usual inventory levels

Dealers may start to notice the wholesale prices at auction slip back into more familiar territory. According to Manheim’s Used Vehicle Value Index mid-month report for September, wholesale used vehicle prices have decreased by 0.9% in the first two weeks…
charities

Dealerships team up with charitable organizations

Charities have been especially hard-hit by COVID-19. Many previous donors might be in financial straits themselves, and limits on gatherings and events further challenge fundraising efforts. At the same time, needs have grown, with more people than ever relying on…
Cox Automotivevideo

Cox Automotive chief economist Jonathan Smoke breaks down current auto industry data

Data and trends in retail automotive can often fluctuate depending on who you ask so to help us sort through the latest information is Jonathan Smoke, Chief Economist for Cox Automotive. We’ll be discussing the latest data and what dealers…
Evelyn Cardenasvideo

Dr. Evelyn Cardenas says CFADA dealers are ‘very optimistic’ about auto industry

Just a few short months ago as the pandemic hit, we were all left to figure out what’s next for retail automotive businesses and jobs around the country. As we adjust to this ‘new normal’ we’re checking in on the…

Auto ventures capitalize on stock market strength to push through acquisitions...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…

The role diversity plays in your dealership’s customer communications

Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. As you look across your customer base, there are several moving parts of communications that everyone has to get right. Externally, dealers have to represent the franchise…

Conducting customer interviews online to discuss F&I options

It’s time to face a new reality. Offsite deliveries aren’t going anywhere anytime soon. COVID-19 has forever changed the way car dealers do business, quite possibly forever if not for the foreseeable future. In growing numbers, more dealers performing offsite…

Auto investors make bold moves with this week’s tech company deals

Welcome to the first edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an automotive technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. This weekly CBT News series…