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Paul Cummings

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objectionsvideo

Overcoming Buyer Objections in the Car Sales Process

 How many times do you hear “I’m just looking.”  Instead of coming back with something witty or semi-snarky like “That’s why we put em...
drivevideo

Finding Your Drive to Succeed

Go to work ready to make a difference for your customers. Don't settle for average. Do you have the drive it takes to succeed...
follow-upvideo

Having a Follow-Up Plan

The problem with follow-up is that it’s not being done correctly.  Does your plan include calling previous customers every single week and thanking them...
customersvideo

Don’t Make Your Customers Feel Uncomfortable

 Like it when customers get in your face?  Of course not.  Then why do some salespeople crowd customers during the greeting?  It happens, but...
goalsvideo

Visualizing Your Goals

Do you have goals that are important to you? See the goal in your mind's eye as if it's already real. Listen to Paul...
Gross Profitvideo

7 Words That Will Increase Your Gross Profit

What if Paul Cummings told you that there are 7 words that will increase your gross profit by 20%: Can you see some value...
Tip Of The Dayvideo

Don’t Stop Short and Miss A Sale

Sometimes you may be the reason why a sale didn't happen. In today's Tip Of The Day, Paul Cummings shares with you how many...
enthusiasmvideo

Do You Have Your “E’s” Turned Up Today?

Do you have your "E's" turned up today? Bring your enthusiasm, excitement, energy and experience into the dealership and watch what happens. Hear how...
gross profitvideo

7 Words to Increase your Gross Profit

Paul says there are seven words that helped him increase his gross profit 20% when he used the words five times with every customer....
empathyvideo

Using empathy to answer “I’m just looking.”

When people say “I'm just looking," Paul suggests using empathy to level with and relate to the customer, leading to more potential sales opportunities.
self-driving

5G Mobile Communications Open the Door For Self-Driving Technology

Wouldn't it be nice if our cars could communicate with one another as intricately and effectively as our smartphones? Well, as it turns out,...
CRM

Five Reasons Why CRM Systems are Vital for Your Dealership

Do you remember the last time a potential car buyer came into your dealership and left empty-handed? What was the response of your team?...
sales event

Here Are The Best Ways To Market Your Columbus Day Sale

From Prime Day in July to Back-to-School sales in August to Labor Day discounts in September – we’re now fast approaching Columbus Day. Average...
Tesla

AutoNation’s CEO Mike Jackson: There Will Be a “Day of Reckoning” for Tesla

Just a few days after Bloomberg published an article quoting Tesla’s Chief Executive Officer Elon Musk as saying, “We’ve gone from production hell to...
NAFTA

Unofficial NAFTA Talks Are ‘Very Likely’ at Next U.N. Assembly According to Justin Trudeau

After making little progress with negotiations last Thursday in Washington, D.C., Canadian Foreign Minister Chrystia Freeland and U.S. Trade Representative Robert Lighthizer are expected...

Dealing with Factory Recalls

On this week's edition of the Weekly Tune-Up, Becky Nixon goes over dealing with factory recalls and keeping retail profits alive during a recall.

Phone Ups and Internet Leads

On this week's episode of the Tom Stuker Show, Tom goes over phone ups and internet leads and why handling leads is a privilege,...

Designing Your Career with Clear Goals

On this week's episode of Straight Talk, David Lewis speaks to you about one of the most important actions and habits to develop if...

Be a Problem Solver

   Don't think about selling something. Don't think about results. Don't think about closing. Every customer comes into your dealership with either a "wants" problem...