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Paul Cummings

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enthusiasmvideo

Do You Have Your “E’s” Turned Up Today?

Do you have your "E's" turned up today? Bring your enthusiasm, excitement, energy and experience into the dealership and watch what happens. Hear how...
Tip Of The Dayvideo

Don’t Stop Short and Miss A Sale

Sometimes you may be the reason why a sale didn't happen. In todays Tip Of The Day, Paul Cummings shares with you how many...
Gross Profitvideo

7 Words That Will Increase Your Gross Profit

What if Paul Cummings told you that there are 7 words that will increase your gross profit by 20%: Can you see some value...
customersvideo

Don’t Make Your Customers Feel Uncomfortable

Like it when customers get in your face?  Of course not.  Then why do some salespeople crowd customers during the greeting?  It happens, but...
follow-upvideo

Having a Follow-Up Plan

The problem with follow-up is that it’s not being done correctly.  Does your plan include calling previous customers every single week and thanking them...
gross profitvideo

7 Words to Increase your Gross Profit

Paul says there are seven words that helped him increase his gross profit 20% when he used the words five times with every customer....
drivevideo

Finding your Drive to Succeed

Go to work ready to make a difference for your customers. Don't settle for average. Do you have the drive it takes to succeed...
SALESvideo

Five No’s Before They Go

As dealership salespeople, you ask on average three times. Paul Cummings says that’s too little. So instead, he has a small rhyme to remember. Access...
empathyvideo

Using empathy to answer “I’m just looking.”

When people say “I'm just looking," Paul suggests using empathy to level with and relate to the customer, leading to more potential sales opportunities.
attitudevideo

Do you think attitude is overrated?

Do you think attitude is overrated?  Not just an attitude, but an attitude of gratitude.  Paul explains how a good attitude can benefit your...
shoppingvideo

The Evolution of On-Lot Shopping – Larry Dorfman

  The role of the salesperson on the floor has changed over the years and now engaging with customers extends far beyond the reach of...
Ford

Ford Prepares for 2020 EV Push

Here's a question nobody ever thought to ask: What would happen if the decision makers at one of America's big three automaker's announced one...
John O'Learyvideo

New York Times #1 Best-Selling Author John O’Leary: Overcoming Life’s Challenges

CBT Automotive was thrilled to be joined by inspirational speaker John O’Leary recently for an exclusive interview. John shares with our network his story...
social media

Social Media vs. Third-Party Marketing: Which Is Best for Your Dealership?

Deciding where to put your dealership’s marketing budget and strategies can be challenging. The world of technology has brought about many options, but with...
managers

3 Ways Managers and Execs Can Up Their Accountability and Involvement

Operational policies. Staffing. Pricing. Marketing decisions. Customer relations. Vendor partnerships. For group senior managers or executives, there are a million things you must manage...

Over-Exaggerating Your Physical

"If you can get the blood flowing, you can get the mind going!" Mark Tewart gets you physically and mentally prepared on today's Saturday...

The Advantages of F&I Early Intervention

On this week's episode of F&I Today, Becky Chernek invites Pete MacInnis, , to talk about the advantages of F&I early intervention and why...

Key Aspects of Employee Retention

  Many auto retailers today struggle to keep employees due to competitive landscapes and millennial employment. On this week's Progressive Retail, Cory goes over some...

Growing Through Your Digital Marketing Efforts

On today's episode of Kain & Co., David Kain invites Jason Zoeller, Digital Marketing Manager with Bachman Auto Group in Louisville, Kentucky, to discuss...