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Paul Cummings

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attitudevideo

Do you think Attitude is Overrated?

Do you think attitude is overrated?  Not just an attitude, but an attitude of gratitude.  Paul explains how a good attitude can benefit your...
Gross Profitvideo

7 Words That Will Increase Your Gross Profit

What if Paul Cummings told you that there are 7 words that will increase your gross profit by 20 percent: Can you see some...
Tip Of The Dayvideo

Don’t Stop Short and Miss A Sale

Sometimes you may be the reason why a sale didn't happen. In today's Tip Of The Day, Paul Cummings shares with you how many...
SALESvideo

Five No’s Before They Go

As dealership salespeople, you ask on average three times. Paul Cummings says that’s too little. So instead, he has a small rhyme to remember. Access...
objectionsvideo

Overcoming Buyer Objections in the Car Sales Process

 How many times do you hear “I’m just looking.”  Instead of coming back with something witty or semi-snarky like “That’s why we put em...
follow-up planvideo

Having a Follow-Up Plan

The problem with follow-up is that it’s not being done correctly. Does your follow-up plan include calling previous customers every single week and thanking...
goalsvideo

Visualizing Your Goals

Do you have goals that are important to you? See the goal in your mind's eye as if it's already real. Listen to Paul...
customersvideo

Don’t Make Your Customers Feel Uncomfortable

 Like it when customers get in your face?  Of course not.  Then why do some salespeople crowd customers during the greeting?  It happens, but...
enthusiasmvideo

Do You Have Your “E’s” Turned Up Today?

Do you have your "E's" turned up today? Bring your enthusiasm, excitement, energy and experience into the dealership and watch what happens. Hear how...
drivevideo

Finding Your Drive to Succeed

Go to work ready to make a difference for your customers. Don't settle for average. Do you have the drive it takes to succeed...

Auto Retail’s Big Trends and Takeaways from the First Half of 2019

We are only six months into 2019, and there are already significant trends and takeaways for automotive industry analysts and dealers to dig into....
facilitatorvideo

How Sellers Auto Group Increased Sales With the Help of a Facilitator – Sam...

Every dealer is always looking for new and innovative strategies to increase their sales. And while there are many ways to do it, our...
F&Ivideo

F&I: Refining Your Best Practices, Menu Selling, and Current Trends – Becky Chernek, F&I...

Internal employee meetings are necessary for every business, and the dealership is no exception. And while there might be plenty of sessions for sales...
board of advisors

What Can a Board of Advisors do For Your Dealership?

When you think of a board of directors, you probably think of a big corporation with shareholders and responsibilities for reporting to the SEC....
David Longvideo

The Future of Vehicle Shopping at the Push of a Button – David Long,...

From the risk of U.S. imposed tariffs, to a shortage of service technicians, the retail auto industry is confronting several obstacles. However, May sales...

What a Healthy Relationship Between Sales and F&I Can Do for...

On this week's episode of F&I Today, Becky Chernek talks to Frank Crinite of Piazza Honda of Springfield about his relationship with the F&I...

Utilizing Modern Technology in Auto Retail

On this week's episode of Straight Talk, David Lewis talks about why you should take advantage of modern technology and utilize services such as...

Fanatical Customer Care

On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis & Associates talks to you about how to achieve fanatical customer...

Become Your Own “One-A-Day Vitamin”

 Become your own "One-A-Day Vitamin" by finding the things that move you forward every day on this week's Saturday Morning Sales Meeting with Mark...