Home Authors Posts by Paul Cummings

Paul Cummings

13 POSTS 0 COMMENTS
enthusiasmvideo

Do You Have Your “E’s” Turned Up Today?

Do you have your "E's" turned up today? Bring your enthusiasm, excitement, energy and experience into the dealership and watch what happens. Hear how...
SALESvideo

Five No’s Before They Go

As dealership salespeople, you ask on average three times. Paul Cummings says that’s too little. So instead, he has a small rhyme to remember. Access...
objectionsvideo

Overcoming Buyer Objections in the Car Sales Process

 How many times do you hear “I’m just looking.”  Instead of coming back with something witty or semi-snarky like “That’s why we put em...
drivevideo

Finding Your Drive to Succeed

Go to work ready to make a difference for your customers. Don't settle for average. Do you have the drive it takes to succeed...
follow-upvideo

Having a Follow-Up Plan

The problem with follow-up is that it’s not being done correctly.  Does your plan include calling previous customers every single week and thanking them...
customersvideo

Don’t Make Your Customers Feel Uncomfortable

 Like it when customers get in your face?  Of course not.  Then why do some salespeople crowd customers during the greeting?  It happens, but...
goalsvideo

Visualizing Your Goals

Do you have goals that are important to you? See the goal in your mind's eye as if it's already real. Listen to Paul...
Gross Profitvideo

7 Words That Will Increase Your Gross Profit

What if Paul Cummings told you that there are 7 words that will increase your gross profit by 20%: Can you see some value...
Tip Of The Dayvideo

Don’t Stop Short and Miss A Sale

Sometimes you may be the reason why a sale didn't happen. In today's Tip Of The Day, Paul Cummings shares with you how many...
gross profitvideo

7 Words to Increase your Gross Profit

Paul says there are seven words that helped him increase his gross profit 20% when he used the words five times with every customer....
phone

The Phone is Ringing: Yesterday, it was an Inquiry; Today, it’s a Buyer!

The phone is ringing. It’s a sales prospect. They’re not calling to chat. They found your vehicle on the Internet and (by calling you)...
customers

Customers Need to Like You!

In a Dealership Service Department, the relationship with your customer is “King.” It’s far more important for the customer to actually like you than...
audience targetingvideo

How to Create an Efficient Audience Targeting Strategy For Your Dealership – Brian Finkelmeyer,...

According to the NADA, over 50 percent of the average dealers’ ad spend goes into digital. On today’s show, we welcome guest host for...
black friday

How To Market Your Dealership To Win On Black Friday?

Black Friday is typically one of the busiest shopping days of the year as it kicks off the holiday season. Around 30% of the...
social media

How To Use Social Media Data For A Trend Analysis In Your Dealership?

Similar to any other industry, it’s essential for dealerships to use the data they collect to continue on improving. The automotive industry, especially, is...

Upselling Customer Pay Revenues

On this week's episode of the Weekly Tune-Up, Almog Veig talks about upselling customer pay revenues and how to use show and tell methods...

The F&I-Sales Relationship

On this week's episode of Progressive Retail, Cory Mosley is joined in the studio by Shaka Dyson, President of Dealer F&I University, to talk...

Don’t Take the Bait

Nobody can offend you without your consent. If anybody says or does anything to try and get under your skin, don't give in. On...

What’s the Real Secret to Success?

"The speed of the boss is the speed of the team." On today's episode of Kain & Co., David goes over this quote and...