Adding Value to your Invitation
While transitioning from the outside to the inside, Jonathan recommends changing your invitation to the customer, therefore adding value to the conversation.
TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%
TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%
TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%
Tips & Training
Reviewing Your CRM Email Templates
If you're looking to improve engagement between you and consumers through your CRM process, make sure you review your email templates. Brian Pasch explains why you need more than one...
7 Words to Increase your Gross Profit
Paul says there are seven words that helped him increase his gross profit 20% when he used the words five times with every customer. Find out what they are.
Don’t Wait For The Deal To Come To You
The F&I Manager has little to no interaction with customers until they step into your office. Becky Chernek says it does not have to be this way and suggests doing this...
Using empathy to answer “I’m just looking.”
When people say “I'm just looking," Paul suggests using empathy to level with and relate to the customer, leading to more potential sales opportunities.
Create a Unique Customer Experience During the Demo Drive
Let’s admit it, sometimes the demo drive can be a little boring. Want customers to take a more mental ownership experience of their car during the process? Jonathan explains how...
If a Picture is Worth a Thousand Words, How Much is a Video Worth?
If a picture is worth a thousand words, think about how valuable a video is with the YouTube Director Tool? According to David Kain, it’s worth a lot.
VIDEO TRANSCRIPT:
If...
The value female customers bring to your service department
Are you taking full advantage of the type of retention women create for your service department? Becky explains ways you can appeal to female customers.
Being Your Customers’ Liaison
After a couple years, customers often forget the salesperson who sold them their car unless they are reminded every few months. One way of reminding them is by suggesting an...
Social Media Advertising
Does social media really help sell cars? Glenn says “Yes”, but you have to know how to properly use it.
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