Be Intentionally Congruent
Are you intentionally congruent on the lot and in the showroom? Let the customer know that you and your dealership are transparent with them. Mark suggests being both in order...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
Tips & Training
Using Facebook as a Branding Tool
TV and radio bring a lot of awareness to dealerships locally. However, it can be really expensive. Brian suggests using Facebook to promote local awareness ads to potential car buyers...
Sending a Post-Visit Video of the Vehicle
Does taking a post-visit video of a vehicle and sending it to the customer who was at a dealership looking at that particular vehicle really help connect the customer with...
What’s Better Than Building Rapport?
Rapport is important with customers, but according to David Lewis, it’s difficult to get. Find out what David believes is more important than rapport.
You could find all of our tips...
Knowing Your Products Inside and Out
If you want to sell more products, you have to be knowledgable of the product. On today's Tip of the Day, Becky Chernek explains why you must give a solid...
Doing Busywork to Generate Business
David says to stay busy, start developing a phrase he used when he was a salesperson and things got a little slow during the month, “busy work.” He suggests what...
How to Maintain a Close Relationship with Loyal Customers
In today's Tip of the Day, David Kain gives you some tips on how to maintain a close relationship with loyal customers.
VIDEO TRANSCRIPT:
Hello. I'm David Kain here with the Sales...
Retargeting for a Bigger Impact
Why is your dealership choosing to retarget people who have visited your website for two seconds? Brian explains how retargeting serious inquiries with banner ads make a bigger impact.
VIDEO TRANSCRIPT:
Most...
Going the Extra Mile and Following Up
How far are you willing to go when it comes to following up? Cory explains how to go the extra mile, in an effort to reap the benefits of your...
H.F.G.: Hope for Gain
HFG? What do these three letters have to do with customers buying a vehicle from your dealership today? Mark explains.
VIDEO TRANSCRIPT:
I want you to remember these three letters, HFG,...
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