H.F.G.: Hope for Gain


HFG? What do these three letters have to do with customers buying a vehicle from your dealership today? Mark explains.  


I want you to remember these three letters, HFG, hope for gain. Nobody has ever bought a car without experiencing, feeling hope for gain. When you’re presenting, demonstrating, closing, proposing, whatever it is, if you’re on the phone, in an email, what is the leverage point? What gives your customer hope for gain to take action? What gives your customer hope for gain to win and improve their current situation? Today, remember for the rest of the day and the rest of your life, what provides HFG, hope for gain? My best tip of the day on CBT News.

Access all of our tips, not only from Mark, but our other trainers 24/7 on demand, right here on CBTNews.com.


Please enter your comment!
Please enter your name here