H.F.G.: Hope for Gain

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HFG? What do these three letters have to do with customers buying a vehicle from your dealership today? Mark explains.  

VIDEO TRANSCRIPT:

I want you to remember these three letters, HFG, hope for gain. Nobody has ever bought a car without experiencing, feeling hope for gain. When you’re presenting, demonstrating, closing, proposing, whatever it is, if you’re on the phone, in an email, what is the leverage point? What gives your customer hope for gain to take action? What gives your customer hope for gain to win and improve their current situation? Today, remember for the rest of the day and the rest of your life, what provides HFG, hope for gain? My best tip of the day on CBT News.

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