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H.F.G.: Hope for Gain

HFG? What do these three letters have to do with customers buying a vehicle from your dealership today? Mark explains.  

VIDEO TRANSCRIPT:

I want you to remember these three letters, HFG, hope for gain. Nobody has ever bought a car without experiencing, feeling hope for gain. When you’re presenting, demonstrating, closing, proposing, whatever it is, if you’re on the phone, in an email, what is the leverage point? What gives your customer hope for gain to take action? What gives your customer hope for gain to win and improve their current situation? Today, remember for the rest of the day and the rest of your life, what provides HFG, hope for gain? My best tip of the day on CBT News.

Access all of our tips, not only from Mark, but our other trainers 24/7 on demand, right here on CBTNews.com.

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Mark Tewart
Mark Tewart
Mark is a sales expert and professional speaker, trainer, consultant, entrepreneur and author of the best seller “How to Be a Sales Superstar – Break All the Rules and Succeed While Doing It.” He has a 27-year career ranging from sales to becoming an executive manager at age 27, to founder and president of four successful companies. He is a professional member of the National Speakers Association and the Author’s Guild. Visit his website at www.MarkTewart.com.

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