Saturday, December 5, 2020

The Benefits of Outsourcing Your Dealership’s BDC – Mark Sokal

March and April were shaky months for many dealers nationwide, and their vendor partners also felt the sting of less than stellar sales as a result. However, as the industry kicks off August, recovery appears strong and supply and demand are trying their best to normalize. Dealers are now largely focusing on eliminating wasteful overhead and making their departments more efficient than ever before. One such vendor partner who is helping dealers with this is Mark Sokal, a 20-year automotive veteran who founded Sokal Media Group and Webstreak. Now merged into one company under the name Sokal, this marketing agency has over 100 employees and well over 350 clients around the nation.

“We got really heavy into Sokal Digital, and we’re pushing everything digital, and we’re getting people more leads. Everything was going in the right direction,” says Mark. “Then [COVID-19] happened. Now we’re back going in the same direction and we don’t see the dealers taking advantage of the leads that they were getting…so we decided to open up our own [BDC] department.”

Mark is not a big believer in outsourcing BDCs to foreign countries, so they brought it in house and created the new department, Gemini, to focus on sales and service BDC operations. Gemini offers three channels to integrate the outsourced BDC to fit the dealer’s style and level of comfort. After incorporating the Gemini system, dealers are finding that outsourcing their BDC is saving time, money, and eliminating the staffing challenges that so often plague BDCs.

For more great insight from Mark Sokal, be sure to watch our entire interview above.


Did you enjoy this interview with Mark Sokal? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at jfitzpatrick@cbtnews.com.

soundcloudBe sure to follow us on Facebook and Twitter to stay up to date or catch-up on all of our podcasts on demand.

While you’re here, don’t forget to subscribe to our email newsletter for all the latest auto industry news from CBT News.

CBT News
CBT Automotive Network is a multimedia broadcast platform serving automotive professionals. With interviews featuring the biggest names in the industry, daily newscasts following top stories, up-to-date market data, and exclusive articles covering the latest industry trends, CBT is the leading voice of the retail automotive industry.

Related Articles

Strong Nov. auto transactions indicate investors are optimistic about future

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs...

How to be a leader that truly influences your team – Mike Phillips

On the latest edition of CBT News, Jim Fitzpatrick is joined by Mike Phillips to discuss leadership development in the retail automotive industry. Phillips...

Dealers United creates holiday marketing offering to help dealers stand out this season

Eight in 10 holiday shoppers are influenced by the internet before making a purchase (with search engines being the most influential). Additionally, according to Deloitte,...

Stay Connected

0FansLike
0FollowersFollow
0FollowersFollow

Latest Articles

Strong Nov. auto transactions indicate investors are optimistic about future

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs...

How to be a leader that truly influences your team – Mike Phillips

On the latest edition of CBT News, Jim Fitzpatrick is joined by Mike Phillips to discuss leadership development in the retail automotive industry. Phillips...

Dealers United creates holiday marketing offering to help dealers stand out this season

Eight in 10 holiday shoppers are influenced by the internet before making a purchase (with search engines being the most influential). Additionally, according to Deloitte,...

End-to-end digital retailing challenges solved by Asbury Automotive Group

On Wednesday, Asbury Automotive Group announced the launch of their new end-to-end digital retailing solution, Clicklane. The news release calls Clicklane the evolution of...

CBT automotive newscast: December 4, 2020

Today’s Featured Interview: How to be a leader that truly influences your team – Mike Phillips On the latest edition of CBT News, Jim Fitzpatrick is joined...