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marketing

Five SEO Trends for 2020 that Dealership Marketing Teams Need to Know

How do you expand the reach of your dealership's brand? In today's world of uncertainty, it has become crucial to tighten your marketing strategies...
questions

The 3 Questions Every Customer Wants Answered Before Saying “Yes”

When we’re selling a product, service, or idea, we must make the case in the consumer’s mind on why they need it. It doesn’t...
Digital Marketing Strategies Conferencevideo

Brian Pasch on Digital Retailing and the Upcoming Digital Marketing Strategies Conference

If the Coronavirus pandemic has taught dealers one thing, it's that digital retailing is not going anywhere. In fact, industry players like Roadster and Cox...
Q2

How Auto Sales Fared in Q2 2020 Amid Pandemic

Virtually nobody doubted that the coronavirus pandemic would hit the auto industry hard and lead to supply chain delays, parts shortages, and a sharp...
online sales

The Current State of Online Sales: Is This Process Here to Stay?

COVID-19 has caused many auto dealers to embrace a variety of new processes. From picking up cars for servicing to limiting the number of...

The Characteristics that Define Truly Successful F&I Managers

Is there a reason why some F&I managers outperform by earning nearly double per car than what others do? Is it just the luck...

Staying Successful in the Showroom During COVID-19

On this week's episode of the Saturday Morning Sales Meeting, David Lewis talks about selling cars during the COVID-19 pandemic and some of the...

What Do Dealerships and Bank Conversions Have to Do With TikTok?

Recently, a video by TikTok user Molly Baxter shared a shady business practice perpetrated by a few F&I managers that received thousands of views....

Why Dealers Should Concentrate on Experience, Not Price

On this week’s episode of Kain & Co., host David Kain is joined by his colleague Steve Purdy, the client success director for Kain Automotive....