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The pros and cons of an external BDC for car...

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Inbound phone calls are still your best low-funnel leads, so they must be handled properly. Many dealers believe their sales team should be able to handle all those incoming calls, but the fact is up to 16% of calls are never answered. And for many shoppers, having a call go to voicemail means moving on […]
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How the right automotive CRM can help during the inventory...

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In a time where a chip shortage has led to a decline in inventory available and an increase in vehicle acquisition costs, having a well-rounded CRM can boost efficiency in dealerships and enhance the sales process. Sales professionals can monitor prospects with great efficiency and keep better track of where consumers are in the sales […]
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3 marketing strategies car dealers should prioritize in 2021 – Mark...

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We’re pleased to welcome back Mark Sokal, a 20-year automotive veteran who founded Sokal Media Group and Webstreak. Now merged into one company under...
Mark Sokal

Expand your dealership’s reach with these website features – Mark Sokal

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We’re pleased to welcome back Mark Sokal, a 20-year automotive veteran who founded Sokal Media Group and Webstreak. Now merged into one company under...
loyalty marketing program

Perfecting Your Dealership’s Mobile Website Design and User Experience

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On this week’s episode of Kain & Co., host David Kain is joined by Lyamen Savy, the CEO of a new website company called 321 Ignition. In this episode, David and Lyamen discuss the importance of having an excellent website user-experience and design on mobile platforms. While new to the automotive industry, Lyamen has previously worked […]
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Is Your Dealership Generating Enough High Quality Leads? – Kevin...

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With all of the digital tools at customers’ disposal, dealers are seeing an influx of leads as more consumers pursue online transactions. However, not all of those leads are high quality. Here today to discuss how dealers can best identify the quality leads that come in is Kevin LeSage, director of digital marketing of Autotrader. […]
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Sokal

The Benefits of Outsourcing Your Dealership’s BDC – Mark Sokal

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March and April were shaky months for many dealers nationwide, and their vendor partners also felt the sting of less than stellar sales as...
Coronavirus

CBT Automotive Newscast for March 18, 2020

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  Today on CBTNews.com – Wednesday, March 18th, 2020: Coronavirus Virtual Roundtable with Brian Benstock, David Spisak, and Cliff Banks On today’s show, we’re very pleased to welcome Brian Benstock, Partner GM and VP at Paragon Honda along with David Spisak, Managing Director at Haig Partners and President/CEO of ReverseRisk, as well as Cliff Banks, President and […]
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leads

Buying Leads Give Life when the Well Runs Dry

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Independence is a quality that salespeople possess, and that runs all the way up the ladder in variable operations. Being self-sufficient in generating traffic online and in-person and turning those leads into buyers is a source of pride. But what happens when the leads aren’t coming in as hot and heavy anymore? Salespeople go through […]
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lead generation

Lead Generation Equals Dollar Creation

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On this week’s episode of On the Mark, Mark Tewart talks about how to create more leads, navigating marketing channels as a dealer or manager, and how lead generation equals dollar creation. VIDEO TRANSCRIPTION: Mark Tewart: Hi, I’m Mark Tewart, and thanks for joining us this week on On the Mark on CBT News. Today […]
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