Wednesday, November 25, 2020
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Mark Sokal

Expand your dealership’s reach with these website features – Mark Sokal

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We’re pleased to welcome back Mark Sokal, a 20-year automotive veteran who founded Sokal Media Group and Webstreak. Now merged into one company under the name Sokal, this marketing agency has over 100 employees and well over 350 clients around the nation. In this segment, anchor Jim Fitzpatrick and Mark Sokal discuss the critical elements […]
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321 Ignition

Perfecting Your Dealership’s Mobile Website Design and User Experience

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On this week’s episode of Kain & Co., host David Kain is joined by Lyamen Savy, the CEO of a new website company called 321 Ignition. In this episode, David and Lyamen discuss the importance of having an excellent website user-experience and design on mobile platforms. While new to the automotive industry, Lyamen has previously worked […]
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leadquality leads

Is Your Dealership Generating Enough High Quality Leads? – Kevin LeSage

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With all of the digital tools at customers’ disposal, dealers are seeing an influx of leads as more consumers pursue online transactions. However, not all of those leads are high quality. Here today to discuss how dealers can best identify the quality leads that come in is Kevin LeSage, director of digital marketing of Autotrader. […]
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Sokal

The Benefits of Outsourcing Your Dealership’s BDC – Mark Sokal

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March and April were shaky months for many dealers nationwide, and their vendor partners also felt the sting of less than stellar sales as a result. However, as the industry kicks off August, recovery appears strong and supply and demand are trying their best to normalize. Dealers are now largely focusing on eliminating wasteful overhead […]
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Coronavirus

CBT Automotive Newscast for March 18, 2020

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  Today on CBTNews.com – Wednesday, March 18th, 2020: Coronavirus Virtual Roundtable with Brian Benstock, David Spisak, and Cliff Banks On today’s show, we’re very pleased to welcome Brian Benstock, Partner GM and VP at Paragon Honda along with David Spisak, Managing Director at Haig Partners and President/CEO of ReverseRisk, as well as Cliff Banks, President and […]
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leads

Buying Leads Give Life when the Well Runs Dry

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Independence is a quality that salespeople possess, and that runs all the way up the ladder in variable operations. Being self-sufficient in generating traffic online and in-person and turning those leads into buyers is a source of pride. But what happens when the leads aren’t coming in as hot and heavy anymore? Salespeople go through […]
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lead generation

Lead Generation Equals Dollar Creation

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On this week’s episode of On the Mark, Mark Tewart talks about how to create more leads, navigating marketing channels as a dealer or manager, and how lead generation equals dollar creation. VIDEO TRANSCRIPTION: Mark Tewart: Hi, I’m Mark Tewart, and thanks for joining us this week on On the Mark on CBT News. Today […]
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leads

The Importance of Monitoring the Quality of Your Dealership’s Leads –...

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Joining us today to discuss Cox Automotive’s new whitepaper, “The High Cost of Poor-Quality Leads”, is Kevin LeSage, director of digital marketing for Autotrader. VIDEO TRANSCRIPT: Jim Fitzpatrick: Welcome into the show, Kevin. Kevin LeSage: Thanks, Jim. How’re you doing? Jim Fitzpatrick: Great. So can you tell us about the findings from Cox Automotive’s white […]
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voicemails

Five Ways to Optimize Voicemails and Convert Leads for Your Dealership

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Contrary to popular belief, phone calls are still a crucial business engagement tool. In fact, according to the 2018 Autotrader Car Buyer Survey, the second most popular point of contact between customers and dealers is through a phone call. While customers are increasingly using digital tools during the car buying process, individuals still like to […]
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lead generation

Quick Changes To Make That Can Increase Your Lead Generation

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Without leads, the likelihood of your business failing skyrockets. Leads are qualified prospects that have the ability to run into customers, but more than that, they can become ambassadors of your brand. Many companies, dealerships included, have various important goals set out, but roughly sixty-six percent of their organizational goals tend to focus on lead […]
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