Taking Positive Control of Your Attitude


What is it that motivates you? Is it a motivational speaker like Tony Robbins? A certain podcast? On today’s Tip of the Day, Becky Chernek talks about taking control of your attitude by finding the motivating factor that gets you in a positive headspace.


Becky Chernek: Welcome to the tip of the day on CBT. I’m Becky Chernek. Now we all get med slump, that’s for sure, including myself. Even the best of us need to pick me up. You always need a go to, or that special someone. A motivational guru or a mentor who motivates you to pick up the pieces to act. What’s it going to take to get you back on track? Is it Tony Robbins, Og Mandino, Brian Tracy, Jeffrey Gitomer? Always have your favorite podcast, your ebooks on hand, in the car, when you’re driving back and forth to work.

It’s amazing what he can do for you and that attitude. We all need a good kick in the butt from time to time and we all get stale. Pick up an old training manual. Find content that you might’ve used before that helped you to be successful. Be proactive and take a positive control of your attitude.

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Rebecca Chernek, founded Chernek Consulting, LLC in 2001, has nearly three decades of experience in the automobile dealership industry. She started her career by working with her father at their family-owned auto dealerships in Have De Grace, Maryland. She gained hands-on skills and experience in almost every aspect of the automotive sales process: new used cars and trucks sales, F&I, Director of Finance for volume operations and general management. She was hired in 1986 as the first woman to sell cars for Al Packer Lincoln & Mercury in Baltimore, and in 1989, she was promoted to F&I Manager for Ron Bortnick Ford in Upper Marlboro, Maryland. In 1995, Rebecca took a position with the JM&A Group and was promoted to District Manager for the AutoNation division — the #1 retailer in the United States — to hire, train boost profits and implement menu selling. She single-handedly earned a sterling reputation for adding millions of dollars to the bottom line for all her accounts! Rebecca has a well-deserved reputation as a self-starter, high-performer, and spirited entrepreneur and motivator. It’s not a matter of what you think you know… it’s a matter of proving it! As a consultant, trainer and nationally recognized expert in F&I Training and sales procedures, Rebecca has helped hundreds of automotive car dealers throughout the United States and Canada streamline their processes and closing techniques and significantly increase profits. She writes regularly for Wards Business, CBT Automotive Network, Dealer Magazine, Subprime News and as a NCM 20 Group F&I Guest Expert. She facilitates for the NCM Institute, Desking and F&I Integration. Rebecca is the anchor for F&I Today – CBT Automotive Network headquartered in Atlanta, GA. Don’t forget to check out our interactive continuing F&I online education platform Chernek Consulting Virtual Pro the best kept secrets on how to be successful in F&I! Boost your F&I performance! Every dealer must have to help your F&I manager increase sales and profits while reducing liability.


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