Conducting customer interviews online to discuss F&I options
It’s time to face a new reality. Offsite deliveries aren’t going anywhere anytime soon. COVID-19 has forever changed the way car dealers do business, quite possibly forever if not for...
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
Becky Chernek
Mastering Your Vehicle Service Contract Sales
Listen up, F&I managers: When was the last time you took a long, hard look at your service contract sales? Were you happy with the results? Do you really believe...
The Characteristics that Define Truly Successful F&I Managers
Is there a reason why some F&I managers outperform by earning nearly double per car than what others do? Is it just the luck of the draw that causes some...
What Do Dealerships and Bank Conversions Have to Do With TikTok?
Recently, a video by TikTok user Molly Baxter shared a shady business practice perpetrated by a few F&I managers that received thousands of views. This should get your attention! Baxter’s...
Creating a Frictionless Online Car Buying Experience
There is still a lot unknown about how the Coronavirus will continue to affect American lives, industries, and consumerism. However, dealers can assume that COVID-19 may not be going away...
The Importance of Personally Engaging with the Customer During the Digital Car Buying Journey – Becky Chernek, F&I Expert
On today’s show, we’re so pleased to welcome back Becky Chernek, F&I expert, President of Chernek Consulting, and host of F&I Today right here on CBT. In this segment, Jim...
Contacting the Customer After the Sale
On this week's episode of F&I Today, Becky Chernek talks about the importance of following up with the customer after the sale should the customer decide not to purchase a...
Why Salespeople Should Know Your F&I Products
On this week's episode of F&I Today, Becky Chernek talks to Justin Jarek, General Sales Manager at Boniface-Hiers Chevrolet in Melbourne, Florida. Becky and Justin talked in depth about getting...
Becky Chernek Talks F&I and Digital Retailing Best Practices During the Coronavirus
As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Becky Chernek, F&I Expert, President of Chernek Consulting and host of F&I Today right here on...
Selling Your Customer’s Story to the Bank
Some dealerships like to cut corners in order to get a customer approved by the lender. On this week's episode of F&I Today, Becky Chernek explains how sharing your customer's...
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