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customer interview

Conducting customer interviews online to discuss F&I options

It’s time to face a new reality. Offsite deliveries aren’t going anywhere anytime soon. COVID-19 has forever changed the way car dealers do business,...
service contract sales

Mastering Your Vehicle Service Contract Sales

Listen up, F&I managers: When was the last time you took a long, hard look at your service contract sales? Were you happy with...
f&i managers

The Characteristics that Define Truly Successful F&I Managers

Is there a reason why some F&I managers outperform by earning nearly double per car than what others do? Is it just the luck...

What Do Dealerships and Bank Conversions Have to Do With TikTok?

Recently, a video by TikTok user Molly Baxter shared a shady business practice perpetrated by a few F&I managers that received thousands of views....
online car buying experience

Creating a Frictionless Online Car Buying Experience

There is still a lot unknown about how the Coronavirus will continue to affect American lives, industries, and consumerism. However, dealers can assume that...
Becky Chernek

The Importance of Personally Engaging with the Customer During the Digital...

On today’s show, we’re so pleased to welcome back Becky Chernek, F&I expert, President of Chernek Consulting, and host of F&I Today right here...

Contacting the Customer After the Sale

 On this week's episode of F&I Today, Becky Chernek talks about the importance of following up with the customer after the sale should the...
F&I products

Why Salespeople Should Know Your F&I Products

On this week's episode of F&I Today, Becky Chernek talks to Justin Jarek, General Sales Manager at Boniface-Hiers Chevrolet in Melbourne, Florida. Becky and...
Becky Chernek

Becky Chernek Talks F&I and Digital Retailing Best Practices During the...

As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Becky Chernek, F&I Expert, President of Chernek Consulting and host...

Selling Your Customer’s Story to the Bank

Some dealerships like to cut corners in order to get a customer approved by the lender. On this week's episode of F&I Today, Becky...