Sunday, June 13, 2021
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trade-in

Edmunds Trade-In Values Report & what it means for dealers

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Edmunds recently released a report showing the latest average value for all used vehicles. During the month of March, it appears these numbers reached an all-time high, hitting $17,080, which is far more than $14,160 last year at the same time. What is causing this rise in trade-in values and what does it mean for your […]
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dealership

Five things to consider if you are thinking about selling...

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The COVID-19 pandemic has led to significant interruptions in the automotive industry. However, while the move to online sales and additional services like car delivery has been covered at length, others haven’t been widely discussed—namely, dealership acquisitions. According to the Kerrigan Advisors Blue Sky Report, year-to-year dealership acquisition rates were up 16% in the third quarter. While it is […]
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loyalty

Tips for adding ownership value, loyalty in an increasingly digital...

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In Cumming, Georgia, John Edwards and his wife, Lauren Sanchez have set Dec 12 as the first Saturday class at their service shop. Their independent repair facility will host classes that teach vehicle care basics and driver safety to new drivers in their community.  Edwards came up with the idea after learning about a recent tragedy. He said, […]
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web traffic

Tips to turn high-intent web traffic into sales

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Your automated marketing plan with SEO, geo-fencing, paid ads, and customer retention drives thousands of high-intent web traffic to fill out forms and provide information. But why aren’t they turning into sales? This is web traffic that has performed transactional searches and has landed on your site and performed a lead-generating activity, and you don’t […]
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lease

Ways to Pitch a Lease

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Lots of dealers are able to sell a car at full MSRP when selling a lease. Many consumers don’t think about negotiating the purchase price during the lease as they do when they’re buying—they often only focus on the monthly payments.  Car leases can be great, although with a record number of people leasing in […]
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gross profit

7 Words to Increase your Gross Profit

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Paul says there are seven words that helped him increase his gross profit 20% when he used the words five times with every customer. Find out what they are.
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Value

Brian Finkelmeyer: How to add more value to your store

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Your dealership has value, but you have the same product as many other stores around you. So how do you escape the commodity trap? Brian Finkelmeyer, Director of Conquest with vAuto, told CBT’s Jim Fitzpatrick that you do it by creating value in new ways.
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trade

Tips for: “What do you think my trade is worth?”

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  On this week’s edition of Straight Talk, David Lewis discusses how you should respond to the question “what do you think my trade is worth?” and how to avoid making common mistakes when speaking to a potential buyer over the phone.
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