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success customer experience

4 psychological phases customers may experience that can prevent a sale

On the latest episode of Mind Your Own Business, host Jonathan Dawson, founder of Sellchology, discusses the risk some dealers are putting their businesses in right...

Edmunds Trade-In Values Report & what it means for dealers

Edmunds recently released a report showing the latest average value for all used vehicles. During the month of March, it appears these numbers reached an...

Five things to consider if you are thinking about selling your...

The COVID-19 pandemic has led to significant interruptions in the automotive industry. However, while the move to online sales and additional services like car delivery has...

Tips for adding ownership value, loyalty in an increasingly digital industry

In Cumming, Georgia, John Edwards and his wife, Lauren Sanchez have set Dec 12 as the first Saturday class at their service shop. Their independent...
web traffic

Tips to turn high-intent web traffic into sales

Your automated marketing plan with SEO, geo-fencing, paid ads, and customer retention drives thousands of high-intent web traffic to fill out forms and provide...

Ways to Pitch a Lease

Lots of dealers are able to sell a car at full MSRP when selling a lease. Many consumers don’t think about negotiating the purchase...
gross profit

7 Words to Increase your Gross Profit

Paul says there are seven words that helped him increase his gross profit 20% when he used the words five times with every customer....

Brian Finkelmeyer: How to add more value to your store

Your dealership has value, but you have the same product as many other stores around you. So how do you escape the commodity trap?...

Tips for: “What do you think my trade is worth?”

  On this week’s edition of Straight Talk, David Lewis discusses how you should respond to the question “what do you think my trade is...