Tuesday, October 19, 2021
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multicultural marketing

Six tips for mastering multicultural marketing at your dealership

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Today’s consumer looks much different than they did two decades or even ten years ago. According to Deloitte, millennials are the most diverse generational cohort in the history of the United States. Roughly 44% of this group consists of racial or ethnic minorities. This evolution of demographics has made the need for multicultural marketing strategies […]
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sales

Sales funnel strategies for today’s auto buyer

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Funnel strategies have drastically changed over the last decade. Gone are the days when they were based on the demographics of an individual or group of buyers. You would buy a particular age and gender group and spend your marketing energies and money to get them to move down the funnel. And previous funnel terms […]
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Auto industry leaders ruffle feathers with recent tweets

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Elon Musk hasn’t particularly cared about tradition and has often upset those who have enjoyed the control they had on their business environment. Recently, MSNBC wrote, “Elon Musk’s tweets are moving markets — and some investors are worried.” The truth is, even the media are concerned because, unlike decades ago, they aren’t the only funnel of information […]
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reconditioning

How to streamline the reconditioning process in a banner sales...

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Vehicles that look better sell better. But, as in most things, you may find yourself facing decisions on whether to focus on time, quality, or cost when it comes to reconditioning your trade-ins and auction purchases. You aren’t interested in having your inventory sitting around while you put together a reconditioning team. But you also […]
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marketing

Automotive marketing study reveals two marketing techniques that boost sales...

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There seems to be a winning combination of marketing techniques that can propel dealers to a significant sales bump. Outsell, a virtual engagement sales company, partnered with RXA, an AI, and data science company, to conduct a study on digital sales and retailing in the automotive industry.  They released their surprising findings at the annual Automotive Analytics and Attribution […]
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dealers

How dealers can drive leads when inventory slows down

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Dealerships across the nation have run low on cars to sell amid the COVID-19 pandemic. Motor vehicle and parts dealers’ sales dropped to a year-over-year low of 52.5% in April 2020. While these numbers are bouncing up again and are on track with 2019 as of August 2020, dealers should expect the unexpected to happen […]
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EchoPark

Sonic Is Adding EchoPark Used Car Stores – Is This...

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The fifth-largest American auto dealer group has announced plans to expand on their standalone used car dealership model known as EchoPark. As the pre-owned only stores continue to surpass expectations, CEO David Smith spoke on July 30th about their ambitious expansion goals in a conference call centered around second-quarter results. According to Smith, Sonic Automotive […]
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strategy

The CAPI Strategy: Built to Help You Win

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 Are you wondering what to do next? What can you do this month that you didn’t do last? Cory Mosley has a strategy built to help you win in today’s Tip of the Day. VIDEO TRANSCRIPT: So the car business is basically one big Janet Jackson song and by that I mean the 80s hit, […]
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Vanity Metrics: The Snake Oil of Marketing

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Some time ago we partnered with a production company to start a new show on TV which promised to boom the business.  We hired a highly awarded producer and host, one of the most knowledgeable and connected in the industry. The show came out and it was a hit!  In fact, it won a best […]
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marketing

Five Ways YouTube Can Fit into Your Dealership’s Marketing Strategy

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You may think YouTube is only for cat videos, video game walkthroughs, and beauty tutorials, but car buyers have turned the platform into a prime resource. Many times, their buying decisions could hinge on finding that exceptional car walkthrough, test drive, or informational video. So, how influential is YouTube regarding dealership marketing? Take a look […]
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