Monday, January 25, 2021
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marketing

Automotive marketing study reveals two marketing techniques that boost sales...

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There seems to be a winning combination of marketing techniques that can propel dealers to a significant sales bump. Outsell, a virtual engagement sales company, partnered with RXA, an AI, and data science company, to conduct a study on digital sales and retailing in the automotive industry.  They released their surprising findings at the annual Automotive Analytics and Attribution […]
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dealers

How dealers can drive leads when inventory slows down

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Dealerships across the nation have run low on cars to sell amid the COVID-19 pandemic. Motor vehicle and parts dealers’ sales dropped to a year-over-year low of 52.5% in April 2020. While these numbers are bouncing up again and are on track with 2019 as of August 2020, dealers should expect the unexpected to happen […]
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EchoPark

Sonic Is Adding EchoPark Used Car Stores – Is This...

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The fifth-largest American auto dealer group has announced plans to expand on their standalone used car dealership model known as EchoPark. As the pre-owned only stores continue to surpass expectations, CEO David Smith spoke on July 30th about their ambitious expansion goals in a conference call centered around second-quarter results. According to Smith, Sonic Automotive […]
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strategy

The CAPI Strategy: Built to Help You Win

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 Are you wondering what to do next? What can you do this month that you didn’t do last? Cory Mosley has a strategy built to help you win in today’s Tip of the Day. VIDEO TRANSCRIPT: So the car business is basically one big Janet Jackson song and by that I mean the 80s hit, […]
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Vanity Metrics: The Snake Oil of Marketing

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Some time ago we partnered with a production company to start a new show on TV which promised to boom the business.  We hired a highly awarded producer and host, one of the most knowledgeable and connected in the industry. The show came out and it was a hit!  In fact, it won a best […]
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marketing

Five Ways YouTube Can Fit into Your Dealership’s Marketing Strategy

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You may think YouTube is only for cat videos, video game walkthroughs, and beauty tutorials, but car buyers have turned the platform into a prime resource. Many times, their buying decisions could hinge on finding that exceptional car walkthrough, test drive, or informational video. So, how influential is YouTube regarding dealership marketing? Take a look […]
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video

5 Reasons Your Dealership Needs Video Now

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If you’re not utilizing video as part of your overall marketing strategy – you’re falling behind.  It not only adds depth to your marketing, it’s preferred over other types of content according to a HubSpot Research report.  It also showed that branded videos are more memorable compared to branded photos or written content. Let me […]
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social media

Five Ways to Figure Out What Social Media Platform is...

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When selecting a social media strategy, one of the first significant decisions to make is which platforms you will invest time in. Many make the mistake of thinking they should be on all social media platforms. Focusing on too many without a solid plan for tackling each one will not only yield unfavorable results, but […]
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video

Winning Automotive Video Strategies

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My friend Ed Mugg, one of the founders of the video platform CoVideo along with Jason Price, used to tell me in the early days of their development that “if a picture is worth a thousand words, then a video is worth much more.”  He approached me in the early days of our training business […]
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social media

Five Ways Social Media Can Help You Enhance the Customer...

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Typically, when we discuss the impact of social media, the discussion quickly turns to marketing and branding. While this is the primary purpose for social media platforms, savvy dealership marketers can use specific social media features to improve a customer’s overall experience. Social media is another way to cultivate relationships with customers, connect with the […]
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