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multicultural marketing

Six tips for mastering multicultural marketing at your dealership

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Today's consumer looks much different than they did two decades or even ten years ago. According to Deloitte, millennials are the most diverse generational...
sales

Sales funnel strategies for today’s auto buyer

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Funnel strategies have drastically changed over the last decade. Gone are the days when they were based on the demographics of an individual or...

Auto industry leaders ruffle feathers with recent tweets

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Elon Musk hasn’t particularly cared about tradition and has often upset those who have enjoyed the control they had on their business environment. Recently,...
reconditioning

How to streamline the reconditioning process in a banner sales market

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Vehicles that look better sell better. But, as in most things, you may find yourself facing decisions on whether to focus on time, quality,...
marketing

Automotive marketing study reveals two marketing techniques that boost sales by...

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There seems to be a winning combination of marketing techniques that can propel dealers to a significant sales bump. Outsell, a virtual engagement sales company,...
dealers

How dealers can drive leads when inventory slows down

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Dealerships across the nation have run low on cars to sell amid the COVID-19 pandemic. Motor vehicle and parts dealers’ sales dropped to a...
EchoPark

Sonic Is Adding EchoPark Used Car Stores – Is This a...

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The fifth-largest American auto dealer group has announced plans to expand on their standalone used car dealership model known as EchoPark. As the pre-owned...
strategy

The CAPI Strategy: Built to Help You Win

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 Are you wondering what to do next? What can you do this month that you didn't do last? Cory Mosley has a strategy built...

Vanity Metrics: The Snake Oil of Marketing

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Some time ago we partnered with a production company to start a new show on TV which promised to boom the business.  We hired...
marketing

Five Ways YouTube Can Fit into Your Dealership’s Marketing Strategy

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You may think YouTube is only for cat videos, video game walkthroughs, and beauty tutorials, but car buyers have turned the platform into a...