Vanity Metrics: The Snake Oil of Marketing
Some time ago we partnered with a production company to start a new show on TV which promised to boom the business. We hired a highly awarded producer and host,...
TSLA391.62019.4%
GM76.3100.39%
F11.580-0.02%
RIVN11.430-0.4%
CYD23.2800.05%
HMC34.3600.21%
TM197.6400.85%
CVNA56.590-1.22%
PAG212.090-0.24%
LAD286.840-8.73%
AN160.200-0.85%
GPI243.880-1.09%
ABG172.9600.31%
SAH61.260-0.02%
TSLA391.62019.4%
GM76.3100.39%
F11.580-0.02%
RIVN11.430-0.4%
CYD23.2800.05%
HMC34.3600.21%
TM197.6400.85%
CVNA56.590-1.22%
PAG212.090-0.24%
LAD286.840-8.73%
AN160.200-0.85%
GPI243.880-1.09%
ABG172.9600.31%
SAH61.260-0.02%
TSLA391.62019.4%
GM76.3100.39%
F11.580-0.02%
RIVN11.430-0.4%
CYD23.2800.05%
HMC34.3600.21%
TM197.6400.85%
CVNA56.590-1.22%
PAG212.090-0.24%
LAD286.840-8.73%
AN160.200-0.85%
GPI243.880-1.09%
ABG172.9600.31%
SAH61.260-0.02%
strategy
Five Ways YouTube Can Fit into Your Dealership’s Marketing Strategy
You may think YouTube is only for cat videos, video game walkthroughs, and beauty tutorials, but car buyers have turned the platform into a prime resource. Many times, their buying...
5 Reasons Your Dealership Needs Video Now
If you’re not utilizing video as part of your overall marketing strategy – you’re falling behind. It not only adds depth to your marketing, it’s preferred over other types of...
Five Ways to Figure Out What Social Media Platform is Right for Your Dealership
When selecting a social media strategy, one of the first significant decisions to make is which platforms you will invest time in. Many make the mistake of thinking they should...
Winning Automotive Video Strategies
My friend Ed Mugg, one of the founders of the video platform CoVideo along with Jason Price, used to tell me in the early days of their development that “if...
Five Ways Social Media Can Help You Enhance the Customer Experience
Typically, when we discuss the impact of social media, the discussion quickly turns to marketing and branding. While this is the primary purpose for social media platforms, savvy dealership marketers...
Five Digital Marketing Stats Dealers Should Focus On
As a dealership owner or marketer, you should always ask yourself if a tactic or strategy is worth your time. Even if it seems like a no-brainer, it is still...
Effective Ways to Address Difficult Customers
If you have worked in the Service Drive for, let’s say, 15 minutes or longer you probably understand that there is a fair share of difficult customers you will encounter.
As...
Texting Strategy
Adults spend an average of 23 hours a week texting. Every day there are about 6 billion text messages sent in the U.S. with a 98% open and engagement rate....
5 Crucial Components of an Effective Social Media Marketing Strategy in 2018
The social networking landscape is shifting dramatically in 2018. From Facebook's updated news feed focus to YouTube's updated influencer marketing rules, brands hoping to capitalize on social media marketing for...
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