Saturday, November 28, 2020
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ambassadors

Five Ways to Turn Customers into Ambassadors for Your Dealership Brand

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What is more powerful than well-drafted ad copy, video content, or a social media post about your dealerships discounts? You may be surprised to find that it has nothing to do with any dialogue you create regarding your dealership. According to a survey by SalesFuel, 59 percent of respondents said that a dealership’s reputation was […]
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Making Social Media Marketing Part of Your Dealership’s Overall Culture –...

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On today’s show, we’re pleased to welcome Rudy Tremenio, but you probably know him better as El Patronn, Managing Partner at Brooklyn Mitsubishi.  VIDEO TRANSCRIPT: Jim Fitzpatrick: Hello everyone, I’m Jim Fitzpatrick. Thanks so much for joining me on another edition of CBT News. Today I have a special guest with us, and that is […]
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mobile app

Three Pros and Cons of Developing a Mobile App for Your...

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As of August 2019, there were 2.46 million apps in the Google Play store, and 1.96 million in the Apple app store. Many companies feel that having a mobile app is beneficial to their business growth, and in a way, they aren’t wrong. Ninety percent of time spent on mobile phones is on mobile apps. […]
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advertising

Traditional Advertising Is Dead. Or is it?

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The internet is having a moment, which could lead dealerships to question whether the smart move would be to move the majority–or all–of their advertising online. As tempting as it would be to put things all on one platform, there’s a reason the expression “don’t put all your eggs in one basket” has endured for […]
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big data

Five Ways Dealers Can Introduce Big Data Solutions to Their Dealerships

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Every week, it seems as if there is a new buzzword related to technology and innovation regarding the automotive industry. It can be overwhelming to keep up with another concept that seems overwhelming and daunting to talk about, but “big data” is worth the conversation. At its core, big data is a large set of […]
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e-commerce

How to Take Advantage of E-Commerce Opportunities in Auto Retail

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The sudden shift from traditional marketing to e-commerce can be jarring. The transfer of business from brick and mortar to the virtual world brings with it a host of new jargon and skills. It also brings opportunity. In the traditional model of sales, while there was certainly advertising, by and large, the focus was on […]
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media

Why is Local Media Advertising so Important?

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20 years ago, buyers would visit several dealerships and go on dozens of test drives to find the right car. A prime location and a big sign with decent inventory frontage was all a dealership needed to guarantee a lot of foot traffic. While this was the norm 20 years ago, times have changed. A […]
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customer

Six Tips for Creating a Stellar Customer Experience on Multiple Marketing...

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How can we best describe the buying path of a potential car buyer? Well, it definitely isn’t a straight line. There are a lot of twists and turns associated with the decisions a consumer makes to purchase a car. According to Google, Millard Brown Digital, and Polk, the average consumer engages in 24 actions on […]
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automated marketing

Increase Lead Conversion with These Automated Marketing Campaign Strategies – Eric...

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According to recent studies by Invesp, automated marketing campaigns, on average, increase sales productivity by 14.5 percent, with 77 percent of automation users reporting an increase in lead conversions. However, by customizing this smart technology even further, your dealership can provide highly personalized experiences for customers, and bring in even more leads. Recently we sat […]
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email marketing

Five Must-Have Components for Your Next Successful Dealership E-Newsletter

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Contrary to popular belief, when it comes to genuinely capturing the attention of your automotive audience, email is where you should put your focus. While social media is the current “talk of the town,” it is easy to forget how powerful email marketing can be when it comes to engaging your customer base.  Email marketing […]
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