By prioritizing authenticity, creating engaging content, and interacting with their audience, dealerships can create a powerful social media strategy.

Social media savvy: building an engaging online presence for your dealership

Joseph Iyanu - November 10, 2023

In today's digital age, it is imperative for businesses, including car dealerships, to have a strong online presence. Social media platforms offer a unique chance to engage with customers, build...

Sales & Marketing Articles

Social media manager working diligently on tablet and smartphone.

What to look for when hiring a social media manager for your dealership

Chanell Turner - October 30, 2023

A social media manager is likely one of the most crucial individuals you'll hire for your dealership marketing team. Over the past decade, their role has expanded from making mere...

Management & Leadership Articles

Salesperson leverages her online presence to engage with car shoppers

Higher PVR starts with earlier online presence for F&I

Kristine Cain - September 25, 2023

Dealerships who resisted the call in the past to start investing heavily into their online presence were finally forced to embrace this shift during the pandemic. Many only had sales...

F&I Articles

Beyond mere promotion, social media offers dealerships rich insights into customer preferences and trends.

Exploring the impact that social media has on automotive sales

Steve Mitchell - August 16, 2023

In the dealer’s lounge, you may scroll through Instagram. Not for leisure but to inspect a competitor’s latest post showcasing their newest sedan under a mesmerizing sunset. It may have...

Sales & Marketing Articles

Let’s dive into why having your own advertising accounts is a good idea, and what could happen if you don’t.

The power and necessity of owning your advertising accounts

Ben Stewart - July 23, 2023

Marketing managers, general managers, and advertising or marketing agencies might not agree on this one: You should create your own ads account whenever you start advertising your business somewhere, whether...

Sales & Marketing Articles

There’s more to social media than Instagram, Twitter, and TikTok. Platforms like Facebook, Reddit, and Quora also have groups ideal for social selling.

4 worthwhile social selling methods for dealership sales staff

David Goldberg - July 5, 2023

While social media platforms are pervasive in today’s society, using them effectively for business is equal parts art and science. This is especially true with car dealers that often underuse...

Sales & Marketing Articles

How car dealers are leveraging TikTok to drive sales [+8 tips for success]

CBT News - March 22, 2023

As social media platforms continue to evolve and gain popularity, businesses are constantly looking for new ways to engage with customers and build their brands. One platform that has emerged...

Sales & Marketing Articles

Using strategy and media to differentiate your car dealership

Steve Mitchell - March 8, 2023

Image isn't everything, but in today's TikTok-inspired media, your dealership needs to stand out to your target market when compared to your competition. So, it would help if you were...

Sales & Marketing Articles

Hyundai and Kia owners to get new anti-theft protection via software update

CBT News Staff Writer - February 15, 2023

A long overdue software update will provide 8.3 million Hyundai and Kia vehicles with additional anti-theft protection in the U.S., after an exploit was spread on social media channels starting last...

Articles Headlines

10 questions to debunk “VIN Specific” vendors

Neal Gann - January 6, 2023

“VIN-specific” marketing has become an increasingly popular and overused term. Countless companies are saying they have amazing VIN-level marketing platforms. But, the ugly truth is that not all marketing platforms...

Daily Automotive News Sales & Marketing

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