Sunday, August 14, 2022

CMA’s Liza Borches on how to make a difference and impact lives at a car dealership

 On the latest edition of Straight to the Point, host Frank J. Lopes is joined by President and CEO of Carter Myers Automotive, Liza Borches. Lopes gets straight to the point and asks Borches, can you really impact lives at a car dealership? Borches says, that’s the only reason they exist. This industry above all […]
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Frank Lopes
Frank Lopes
Frank has more than 20 years of experience in auto dealer marketing and has created multiple award-winning campaigns for various retail and e-commerce clients. He also is a frequent writer and speaker at industry events.

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