TSLA376.3002.58%
GM78.050-0.47%
F12.385-0.095%
RIVN16.520-0.43%
CYD42.2400.37%
HMC24.340-0.14%
TM192.320-3.76%
CVNA409.0506.03%
PAG160.4200.42%
LAD274.920-1.47%
AN203.0700.1%
GPI341.3901.61%
ABG203.0601.05%
SAH71.8400.62%
TSLA376.3002.58%
GM78.050-0.47%
F12.385-0.095%
RIVN16.520-0.43%
CYD42.2400.37%
HMC24.340-0.14%
TM192.320-3.76%
CVNA409.0506.03%
PAG160.4200.42%
LAD274.920-1.47%
AN203.0700.1%
GPI341.3901.61%
ABG203.0601.05%
SAH71.8400.62%
TSLA376.3002.58%
GM78.050-0.47%
F12.385-0.095%
RIVN16.520-0.43%
CYD42.2400.37%
HMC24.340-0.14%
TM192.320-3.76%
CVNA409.0506.03%
PAG160.4200.42%
LAD274.920-1.47%
AN203.0700.1%
GPI341.3901.61%
ABG203.0601.05%
SAH71.8400.62%


SEO

As the demand for electric vehicles surges, it is crucial for dealers to develop a sound marketing strategy to address these buyers.

How to electrify your EV marketing strategy

- January 10, 2024
Electric vehicles are becoming more prominent in dealerships. With customer interest in EVs rising along with occasional spikes in gas prices, it’s time to start flexing your digital muscle to...
Sales & Marketing Articles
used car

Tips and tricks to make your used car dealership standout online

- October 9, 2023
The pandemic years changed the landscape of many markets, especially the used car marketplace. According to an eLEND survey, “Almost 80% of auto dealers said that the pandemic accelerated their...
Sales & Marketing Articles
In the world of automotive marketing, both Google and Bing offer some specific competitive advantages and unique tools.

Google vs Bing search: mapping out the differences

- August 23, 2023
Google and Bing are the kings of search in the United States, regardless of what you are searching for. In the world of automotive marketing, both Google and Bing offer...
Sales & Marketing Articles
image SEO

Is image SEO important for car dealers?

- February 28, 2023
From 2016 to 2018, image searches grew by 60%, according to Google. Today, more consumers are centering their searches around photos, which is excellent news for a sector centered around...
Sales & Marketing Articles
SEO

5 SEO strategies to boost your dealership’s web engagement

- December 15, 2022
About 53% of mobile and desktop users click on organic search results rather than paid ads, according to BrightEdge Research. Since we know this, car dealership owners and marketing specialists should focus...
Sales & Marketing Articles

4 useful ways auto dealerships can boost their SEO

- June 28, 2022
Just like continued education on sales techniques and learning new service protocols for EVs, updating your SEO knowledge is essential. And before we look at some things you can do...
Sales & Marketing Articles

4 SEO tweaks for a bump in online traffic to your car dealership

- May 2, 2022
In the age of digital everything, it’s all but guaranteed that car shoppers will be online from the beginning stages of their vehicle search right up to the point they...
Sales & Marketing Articles
search

Can’t close the sale? It’s a search problem

- December 29, 2021
Companies across every industry are trying to enhance their online presence in order to boost brand awareness and drive sales. Ecommerce merchants have a particularly unique customer journey that requires...
Sales & Marketing Auto News
dealer

Why optimizing Google My Business can lead to high quality traffic

- November 24, 2021
On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, covers the latest updates to the dealer's number one source of high-quality traffic, Google My Business. Google My...
Sales & Marketing Headlines
digital marketing

Digital marketing is crucial to automotive parts and accessories

- August 2, 2021
Customers live their lives online—and it’s not a passing fad. The mass migration to digital shopping has been well underway for decades and the COVID-19 pandemic only accelerated the movement....
Sales & Marketing Articles

Latest Articles

FTC invites dealers to report potential pricing issues across the industry. Ford doubles down on U.S. Assembly as trade policies shift industry strategy. Carvana expands its dealership portfolio with a CDJR dealership in Ohio. New car sales drop 7.3% in April, but don't blame buyers. Cox Automotive to acquire Fullpath to expand AI-driven marketing.
Latest Articles 04/25/26

Weekly roundup: FTC wants dealers to report deceptive pricing, Ford boost U.S. assembly, Carvana expands dealership portfolio

Sale of stakes in Bugatti Rimac and Rimac Group marks latest move in Porsche CEO Michael Leiters' sweeping turnaround effort.
Latest Articles 04/24/26

Porsche sells Bugatti Rimac stakes as it shifts focus to gas, hybrid models

Ford boosts U.S. assembly, Stellantis prioritizes turnaround strategy, Hyundai profit drops 24%
Latest Articles 04/24/26

Ford boosts U.S. assembly, Stellantis prioritizes turnaround strategy, Hyundai profit drops 24%

Toyota Mobility Foundation Names Innovators in Clean Freight as Detroit Winners of Global Sustainable Cities Challenge
Latest Articles 04/24/26

Toyota Mobility Foundation names innovators in clean freight as Detroit winners of Global Sustainable Cities Challenge

Baumann Auto Group
Latest Articles 04/24/26

Baumann Auto Group acquires Firelands Chevrolet of Norwalk in Ohio

Ford doubles down on U.S. assembly as trade policies shift industry strategy
Latest Articles 04/24/26

Ford doubles down on U.S. assembly as trade policies shift industry strategy

Stellantis to prioritize four core brands in turnaround strategy, sources say The automaker plans to shift funding toward Jeep, Ram, Peugeot, and Fiat while maintaining its broader portfolio. On the Dash: Expect increased product investment and marketing support for Jeep, Ram, Peugeot and Fiat. Regional and niche brands may see reduced volume but more targeted positioning and shared platforms. Platform-sharing and rebadging strategies could affect inventory mix and model differentiation. Stellantis will concentrate most of its investment on four core brands as CEO Antonio Filosa pushes a turnaround strategy set for release May 21, according to a Reuters exclusive. The automaker has identified Jeep, Ram, Peugeot, and Fiat as its priority brands. It will allocate a “material increase” in funding to them, driven by their stronger global sales and profitability, marking a shift away from the company’s previous approach of distributing investment more evenly across its portfolio. Sign up for CBT News’ daily newsletter and get the latest industry stories delivered straight to your inbox. Stellantis will retain its 14-brand lineup, the largest in the industry, and will not shut down underperforming marques. Instead, the company will reposition secondary brands such as Citroën, Opel and Alfa Romeo to operate in regional or niche roles. These brands will rely on shared platforms and technology developed by the core brands while maintaining distinct styling and market identity. The strategy comes as Stellantis works to regain market share in the United States and Europe while facing growing competition from Chinese EV makers. The company earlier reported a 22.2 billion-euro charge tied to scaling back its EV plans, underscoring the urgency of the strategic shift. Its market valuation has also declined significantly in recent months. To support the transition, Stellantis will expand its use of shared “multi-energy” platforms that support electric, hybrid and internal combustion (ICE) vehicles. Additionally, the company is evaluating rebadging strategies and joint development programs, including collaborations with its Chinese partner, Leapmotor. Executives and investors backing the plan expect the increased focus on core brands to improve efficiency and strengthen financial performance. Analysts say Stellantis could still consider further consolidation if results fall short of expectations. Meta description (140 characters) Stellantis to boost funding for Jeep, Ram, Peugeot and Fiat, shifting strategy while maintaining its 14-brand global portfolio.
Latest Articles 04/24/26

Stellantis to prioritize four core brands in turnaround strategy, sources say

Hyundai's profit drops 24% as tariffs, weak global demand persist 
Latest Articles 04/24/26

Hyundai’s profit drops 24% as tariffs, weak global demand persist 

The latest JD Power-GlobalData forecast shows a decline in new car sales in April, but you can blame last year's tariff panic, not today's buyers.
Latest Articles 04/24/26

New car sales drop 7.3% in April, but don’t blame buyers

2026 Subaru Outback: Rugged evolution meets everyday practicality
Latest Articles 04/24/26

2026 Subaru Outback: Rugged evolution meets everyday practicality


CBT News
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