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used car

Tips and tricks to make your used car dealership standout online

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The pandemic years changed the landscape of many markets, especially the used car marketplace. According to an eLend survey, “Almost 80% of auto dealers...
SEO

5 SEO strategies to boost your dealership’s web engagement

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About 53% of mobile and desktop users click on organic search results rather than paid ads, according to BrightEdge Research. Since we know this, car dealership...

4 useful ways auto dealerships can boost their SEO

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Just like continued education on sales techniques and learning new service protocols for EVs, updating your SEO knowledge is essential. And before we look...

4 SEO tweaks for a bump in online traffic to your...

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In the age of digital everything, it’s all but guaranteed that car shoppers will be online from the beginning stages of their vehicle search...
search

Can’t close the sale? It’s a search problem

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Companies across every industry are trying to enhance their online presence in order to boost brand awareness and drive sales. Ecommerce merchants have a particularly unique customer journey that requires a lot of digital maintenance. The automotive industry is no different. Car and auto parts consumers who are accustomed to e-commerce price transparency and shopping […]
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dealer

Why optimizing Google My Business can lead to high quality traffic

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On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, covers the latest updates to the dealer’s number one source of high-quality traffic, Google My Business. Google My Business for dealers generates over half of the leads that visit your dealership. No other channel generates more phone calls or leads for the […]
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digital marketing

Digital marketing is crucial to automotive parts and accessories

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Customers live their lives online—and it’s not a passing fad. The mass migration to digital shopping has been well underway for decades and the COVID-19 pandemic only accelerated the movement. There has never been a more crucial time to start selling parts and accessories online and moreover, build a digital marketing strategy to fuel the […]
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3 marketing strategies car dealers should prioritize in 2021 – Mark...

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We’re pleased to welcome back Mark Sokal, a 20-year automotive veteran who founded Sokal Media Group and Webstreak. Now merged into one company under...
Frank Lopes

4 marketing moves car dealers should be making right now –...

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Marketing is a key element of auto sales. Many dealers have reevaluated their marketing strategy with new budgets and new tools to reach more customers. We brought in Frank Lopes, vice president of Forrest & Blake Digital, host of Live with Lopes, and author of The Seven Minute Setup, to talk about what dealers need […]
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Mark Sokal

Expand your dealership’s reach with these website features – Mark Sokal

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We’re pleased to welcome back Mark Sokal, a 20-year automotive veteran who founded Sokal Media Group and Webstreak. Now merged into one company under...