TSLA406.24017.33999%
GM82.1054.055%
F12.9400.5%
RIVN17.4250.535%
CYD42.8100.4882%
HMC25.2550.895%
TM219.4906.63%
CVNA396.17533.935%
PAG162.7806.76%
LAD286.87512.005%
AN208.67010.38%
GPI351.36515.885%
ABG213.6509.56%
SAH71.0703.7%
TSLA406.24017.33999%
GM82.1054.055%
F12.9400.5%
RIVN17.4250.535%
CYD42.8100.4882%
HMC25.2550.895%
TM219.4906.63%
CVNA396.17533.935%
PAG162.7806.76%
LAD286.87512.005%
AN208.67010.38%
GPI351.36515.885%
ABG213.6509.56%
SAH71.0703.7%
TSLA406.24017.33999%
GM82.1054.055%
F12.9400.5%
RIVN17.4250.535%
CYD42.8100.4882%
HMC25.2550.895%
TM219.4906.63%
CVNA396.17533.935%
PAG162.7806.76%
LAD286.87512.005%
AN208.67010.38%
GPI351.36515.885%
ABG213.6509.56%
SAH71.0703.7%


About: Ben Stewart

Ben Stewart

Ben is a contributing writer and reporter for CBT News with 10 years of dealership experience in automotive marketing. Ben loves all things cars and putting together strategies that help dealerships succeed.

When dealerships talk about connected marketing, they mean ensuring that related channels like search engine marketing.

Connected marketing: What is connected marketing and why does it matter for your dealership?

- June 13, 2024
Car dealerships receive sales and service leads through many channels. While your dealership’s experience may vary, many dealerships spend their monthly advertising dollars on radio, search engine marketing, search engine...
Sales & Marketing Articles

Google Analytics 4 For Car Dealers

- June 3, 2024
Google Analytics 4 is the new standard for traffic analytics measurement on your dealership’s website. Google switched from the “old” Google Analytics Universal properties to “GA4” in July of 2023.   Let’s...
Sales & Marketing Articles
Facebook differs from other social networks as it's used for more than direct communication; It's a great tool for salespeople.

Should your salespeople have Facebook pages

- May 21, 2024
Facebook is a bit different from other social networks in that it’s commonly used for direct communication, and people check on the regular for news updates as well as some...
Articles Sales & Marketing
Dealers can invest in third-party listing sites. Here's what works and what doesn't, without naming names. I've bought a few of these.

What’s worth it on third party listing sites?

- May 14, 2024
Third party listing sites offer a lot of products and packages that a dealer could invest in. I’ve been pitched more than a few of these, and have bought more...
Sales & Marketing Articles
In this article, we'll explain how to use QR codes as part of your dealership's marketing plan, to better get messages out to more people.

4 ways to incorporate QR codes into your dealership marketing strategy

- May 2, 2024
We are sure you've seen these little grids on posters or mail pieces. These are QR codes, and they are rather versatile and straightforward to use paths to websites and...
Sales & Marketing Articles
We’ll explore some emerging trends within the automotive industry that make some dealers wonder if it’s worth advertising on TV anymore. 

Trends in automotive TV advertising—still worth it for dealers?

- February 8, 2024
Television advertisements are a big deal for car manufacturers. Minding our language, and depending on who you ask, it might be fair to say that television ads “used to be”...
Sales & Marketing Articles
Check out these new marketing trends and tried and true methods that will help improve your dealership's presence on the internet and beyond.

5 marketing strategies to try at your car dealership this year

- January 15, 2024
Want to learn about some new marketing strategies for your car dealership for 2024? We would love to tell you about some new trends and tried and true methods that...
Articles Sales & Marketing
As the demand for electric vehicles surges, it is crucial for dealers to develop a sound marketing strategy to address these buyers.

How to electrify your EV marketing strategy

- January 10, 2024
Electric vehicles are becoming more prominent in dealerships. With customer interest in EVs rising along with occasional spikes in gas prices, it’s time to start flexing your digital muscle to...
Sales & Marketing Articles
A video lead response can lead to more engagement, more sales, and overall better interaction with your customers.

7 essential video lead response tips for car dealerships

- January 8, 2024
Video has become part of everyday life, ranging from entertaining people to providing a quick education on just about any subject you could imagine. Short and long-form videos are also...
Sales & Marketing Articles
Unravel local advertising trends: Detect dealership competition in your area, strategize your next move, and stay ahead in the market.

In your backyard: what to do if competitive dealers are advertising in your area

- January 2, 2024
Dealerships are competitive with one another, to say the least. Whether you are seeing more license plates from competitive dealers in your area or the ads are becoming obvious in...
Sales & Marketing Articles


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