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Mark Sokal

Expand your dealership’s reach with these website features – Mark Sokal

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We’re pleased to welcome back Mark Sokal, a 20-year automotive veteran who founded Sokal Media Group and Webstreak. Now merged into one company under...
marketing

Five SEO Trends for 2020 that Dealership Marketing Teams Need to...

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How do you expand the reach of your dealership's brand? In today's world of uncertainty, it has become crucial to tighten your marketing strategies...
digital marketing

Four Free Digital Marketing Training Resources for You and Your Staff

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As the famous saying goes “you have to spend money to make money.” This likely applies to all of your business dealings: from hiring...

How Dealers Can Navigate Complex Marketing Strategies in 2020

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Auto retail marketing strategies are continually moving towards an omnichannel approach, equipped with video, paid ads, and social media engagement. These concepts can be...
ads

Is Your Marketing Budget Ballooning? Here are Four Ways to Cut...

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It is an understatement to say that marketing has become a pivotal part of the sales process. Years ago, ads and billboards did the...

How to Implement and Manage a Strong SEO Strategy for Your...

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 It’s no secret that your dealership’s website performance largely depends on SEO and its integration with your digital marketing strategy. To discuss what dealers...
marketing

Top 5 Trends For Marketing Strategies In 2019

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Marketing is still one of the best ways to spread awareness for a product, service or brand. With an ever-changing landscape when it comes...
marketing strategies

Start the Year Strong with These Digital Marketing Strategies – Eric...

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Successful digital marketing strategies are more important now than ever for your dealership, but how can dealers accurately measure their online engagement? On today's show,...
video sitemap

Boost Website Rankings with a Video Sitemap

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If you’re familiar with video marketing, you know that having videos on your dealership’s website improves SEO value. Google and other search engines are...
search engine

What is SEO and How Can You Harness Its Power to...

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Search Engine Optimization (SEO) is a concept you may have heard your marketing team discuss or throw around. As a dealership owner, you have a...