Friday, May 27, 2022
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How Can LinkedIn Referrals Benefit You?

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 On today’s Tip of the Day, Cory Mosley explains just how important it is to access and engage your LinkedIn referrals and how you can further build your referral base. VIDEO TRANSCRIPT: I talk to salespeople all over the country, and a lot of times they talk to me about how they’re going to […]
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email communications

Improving Email Communications to Increase 2-Way Engagement

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On today’s Tip of the Day, Brian Pasch discusses improving email communications to increase two-way engagement and help you sell more cars in the digital age. If you would like to see more tips from Brian Pasch visit our CBT Tip of the Day page here. VIDEO TRANSCRIPT: Today’s tip is very simple and very […]
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A Principle of Effective Negotiation

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 Jonathan Dawson shares an important principle of effective negotiation with your customers in today’s Tip of the Day on CBT News. VIDEO TRANSCRIPT:  One of the principles of effective negotiating is a principle called, Give Get. The premise is simple. If you want me to give you something, now I got to get something […]
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sales process

Is your sales process for you or the customer?

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Do you even know where your sales process is right now? Grant says if you’re jumping around, then do this. Remember, your sales process is for you, not for customers or your manager.
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Taking advantage of what’s relevant to your customers

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We communicate with our customers via email, texts, phones, but is what we’re saying to them relevant to their needs?  Cory explains why it’s important to be specific when tailoring to their needs.
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Google Reviews

Google Reviews in Your Showroom

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Does your dealership take advantage of Google reviews?  Brian explains how everyone can now leave reviews, not just Google users.
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social media

How to Sell Cars Using Social Media

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You’re on social media, but are you using social media to help impact your sales?  Grant has a few ideas on how to improve your social media skills.
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routines

Routines for Your Team

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The most successful people have routines they perform on a daily basis.  Glenn explains why this same mindset will work for your dealership team.
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cocky customers

Dealing with Cocky Customers

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David gives you permission to say something sarcastic to those arrogant and cocky customers, especially when the customer throws out an unrealistic offer.  
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hours directions

How’s Your Hours and Directions Page?

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Is your hours and directions page putting people to sleep? Hear why Brian says that adding a 1-2 minute video may add that much needed “wow” factor.
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