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Auto NewsNew Car SalesTips from the Pros

Dealing with Cocky Customers

David Lewis
By David Lewis
David gives you permission to say something sarcastic to those arrogant and cocky customers, especially when the customer throws out an unrealistic offer.  
cocky customers
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David Lewis
David Lewis
David’s firm is a national training and consulting business that specializes in the retail automotive industry. He also is the author of four industry-related books, “The Secrets of Inspirational Selling,” “The Leadership Factor,” “Understanding Your Customer” and “The Common Mistakes Automotive Salespeople Make.” Visit his website at www.DavidLewis.com.

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