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word-of-mouth marketing

6 ways your dealership can capitalize on word-of-mouth marketing

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The greatest ambassador a dealership or any consumer-facing business has is current customers. People are more likely to consider the outlook of those they...
video testimonials

Benefits of Video Testimonials

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Customer reviews make a big difference in how customers hear and think about your business. Even before COVID-19, video testimonials were gaining attention as...
reviews

Reviews vs. Referrals

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 Referrals are great, but according to Cory Mosley, reviews are just as important. Find out what the difference is and how they impact your...
salespeople

Rewarding Salespeople Who Cultivate Referrals

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As a manager, do you like seeing your salespeople standing around on the showroom floor? I’m thinking the overwhelming majority of you hate seeing...
referrals

Who Needs Referrals Anyways?

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Our industry is typically one of immediacy. Questions like “What would it take to earn your business right now?” are very typical and used...
referrals

How to Get More Referrals

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  On this week's edition of On the Mark, Mark Tewart goes over some methods for getting more referrals, as well as his usual segments...
referrals

How to Handle Customers Who Are Reluctant to Give Referrals

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On this week's episode of the Tom Stuker Show, Tom shares four scripts to help with handling referral reluctance.
network

The Friend of a Friend: Uncovering the Extended Networks within Your...

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Amazing things can happen when you know the right people, and getting out of your comfort zone allows you to network better to make...
referrals

Grant Cardone: Referrals… Who do you know?

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Who do you know? Get your customers to multiply by asking for referrals. Saturday Morning Sales Meeting with Grant Cardone.
loyalty

Cutting Edge Dealership Loyalty Programs

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In car sales, J.D. Power’s 2016 New Autoshopper Study shows that more than 90 percent of car shoppers visit online sources when searching for...