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Jonathan Thompsonvideo

The Importance of Properly Utilizing Your CRM Platform – Jonathan Thompson, Force Marketing

Jonathan Thompson, Vice President at Force Marketing, came to the CBT Stage at NADA 2020 to talk to Jim Fitzpatrick about how important it...
TrueCarvideo

How TrueCar Continues to Bring Balance and Value to their Dealer Partners – Mike...

TrueCar CEO, Mike Darrow joined Jim Fitzpatrick on the CBT Stage at NADA 2020 in Las Vegas to discuss their recent rebrand, product changes,...
used-carvideo

How Dealers Can Best Take Advantage of the Potential in the Used-Car Market –...

At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Patrick Janes, Director for used-car solutions at vAuto. VIDEO TRANSCRIPT: Jim Fitzpatrick: Dealers...
customer

The Most Profitable Business Strategy Is Your Current Customer Base!

Almost Every Dealer, CEO, President VP of Sales and Manager that I speak to these days in the automotive dealership business constantly emphasizes building...
Pete MacInnisvideo

3 Core Components to Seamlessly Transition Customers from Online to Your Showroom – Pete...

At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Pete MacInnis, CEO of eLEND Solutions. VIDEO TRANSCRIPT: Jim Fitzpatrick: eLEND Solutions, you...

Creating a Video Culture at Your Dealership

 On this week's episode of Kain & Co., David Kain talks about how you can engage with your customers by using the power of...

How Video Pre-Roll Can Complement Your Online Marketing Strategy

On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll...

How Can You Maximize PVR Earnings?

On this week's episode of F&I Today, Becky Chernek talks about the most recent PVR earnings, how AutoNation is maintaining a PVR of $1,900,...

Why You Shouldn’t Fear Rejection in Sales

Customers are often met with a sense of fear when dealing with salespeople. However, working in automotive retail comes with it's own set of...