Thursday, June 30, 2022
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video testimonials

Benefits of Video Testimonials

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Customer reviews make a big difference in how customers hear and think about your business. Even before COVID-19, video testimonials were gaining attention as a feedback medium for the many benefits they bring. However, now, with many companies struggling to stay afloat after extended shutdowns, stay-at-home orders, they are emerging as especially potent tools. Here […]
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reviews

Reviews vs. Referrals

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 Referrals are great, but according to Cory Mosley, reviews are just as important. Find out what the difference is and how they impact your dealership’s bottom line. You could find all of our tips from our trainers like Cory Mosley on demand, right here 24/7, on CBT news. VIDEO TRANSCRIPT: You know there used […]
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salespeople

Rewarding Salespeople Who Cultivate Referrals

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As a manager, do you like seeing your salespeople standing around on the showroom floor? I’m thinking the overwhelming majority of you hate seeing this, yet you still have it. Wouldn’t you rather see your salespeople taking calls and generating business for you? How can you make this a reality and create a culture of […]
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referrals

Who Needs Referrals Anyways?

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Our industry is typically one of immediacy. Questions like “What would it take to earn your business right now?” are very typical and used daily. Not many sales managers would feel comfortable with – or approve of – a salesperson allowing a customer to leave the dealership (or lot) without a TO, simply because the […]
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referrals

How to Get More Referrals

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  On this week’s edition of On the Mark, Mark Tewart goes over some methods for getting more referrals, as well as his usual segments Coach’s Corner and Stop It.
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referrals

How to Handle Customers Who Are Reluctant to Give Referrals

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On this week’s episode of the Tom Stuker Show, Tom shares four scripts to help with handling referral reluctance.
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network

The Friend of a Friend: Uncovering the Extended Networks within Your...

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Amazing things can happen when you know the right people, and getting out of your comfort zone allows you to network better to make those important connections. On today’s show, Jim Fitzpatrick speaks with David Burkus, best-selling author, speaker, and leadership expert to discuss using networking and personal marketing at your dealership to boost sales. […]
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referrals

Grant Cardone: Referrals… Who do you know?

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Who do you know? Get your customers to multiply by asking for referrals. Saturday Morning Sales Meeting with Grant Cardone.
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loyalty

Cutting Edge Dealership Loyalty Programs

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In car sales, J.D. Power’s 2016 New Autoshopper Study shows that more than 90 percent of car shoppers visit online sources when searching for a new car. A dealer’s successful online presence is 10 times more likely to capture that customer’s attention, resulting in more sales. But it doesn’t end there. You want that same […]
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online community

Building an Online Community

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Referrals. That’s the goal of developing an online community. But a vehicle dealership is vastly different from other types of businesses that have online communities. Copying what they do online won’t work well for you. The Frequency of Purchase Determines Consumer Behavior The typical family might be in the market to buy a vehicle every […]
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