Friday, January 22, 2021
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Seamless mobile experience in service a customer expectation in 2021

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Smartphone use in the United States has increased in recent years to 81% of the total population. For those earning more than $50,000 annually, smartphone ownership increases to well above 90%, mainly in users between 18 and 49 years of age, according to Pew Research. An average American adult spends nearly four hours of their time […]
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online

5 Ideas to Help Increase Profits Across All Departments

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In the information age, there has been an increased focus on the customer journey as a whole, instead of its individual moving parts. No longer is it about selling cars, and selling service, and selling parts. Now it is about building relationships and meeting ALL of the customer’s needs at every stage of the vehicle-ownership […]
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millennials

The ABCs of Selling to Millennials

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Millennials. They turn to their phone for everything: ordering groceries, snapping selfies, booking reservations, Instagramming avocado toast, and stalking exes. It’s no surprise that when it comes to buying a car, the search begins on their smartphone. What you need to know about Millennials (AKA GenY): Population: 80 million (largest generation to date) 3 times […]
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service

Should Your Dealership’s Service Department Go Mobile?

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We have all heard tale of days long ago when doctors used to make house calls. This was a common practice 50 years ago. In fact, folks used to get local milk and eggs delivered to their door, along with other many other products and services that were performed with a personal touch and a […]
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F&I

F&I At Their Fingertips: Millennials Prefer the Auto lending Process...

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The Tide is Changing For Millennial Car Buyers 80 million Millennials have entered adulthood and have replaced Baby Boomers as the largest generation alive. Approximately 10,000 Baby Boomers are entering retirement each day, which expands the professional opportunities for adult Millennials as they continue to get into the workforce, marry, and have children, the major lifestyle […]
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recruitment

Mobile, a Recruitment Must

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Mobile optimization is a crucial part of finding and hiring the best candidates, as job seekers increasingly demand not only a robust mobile-optimized job search but also the ability to apply from their smartphones. Unfortunately, 45 percent of recruiters offer no mobile application process. Mobile Job Search Numbers While not all experts agree on the statistics, it’s clear […]
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customers

Total Customer Connect’s OJ Laos: Tracking Service Repair Orders Online

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  When customers drop off their cars at your dealership for service, they often feel as if their leaving one of their children with you. They want to know what’s going on, when it’s happening, and how it’s happening. OJ Laos, Director of Product Management with Total Customer Connect, says with the way technology is […]
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VDP

Optimizing your VDPs for the mobile screen

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Today’s consumer is increasingly reliant on the internet to accomplish everyday tasks. And the car shopping process is certainly on that list. But the days of browsing on desktops – and even laptops – are soon to be long-gone. Now, shoppers increasingly turn to their mobile devices and tablets as the first choice for doing […]
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Newscast

Erin Kerrigan on the best time to sell your dealership |...

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On today's CBT Newscast for Friday, September 1st, 2017: Erin Kerrigan on the best time to sell your dealership In a Blue Sky Report from earlier...
marketing

Millennials, Mobile, and Marketing

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When it comes to the “Three M’s,” the auto retail future certainly looks bright for dealerships that utilize and take advantage of: millennials, mobile, and marketing. Zach Klempf, a millennial himself and CEO of Selly Automotive, was a speaker at the GIADA Convention and said whether you’re an independent or a franchise, being data-driven and […]
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