Friday, February 26, 2021

Erin Kerrigan on the best time to sell your dealership | Optimizing your VDPs for the mobile screen | Reaching millennials who will never visit your website

On today’s CBT Newscast for Friday, September 1st, 2017:

Erin Kerrigan on the best time to sell your dealership
In a Blue Sky Report from earlier this year, Erin Kerrigan, Founder and Managing Director of Kerrigan Advisors, said we’re “tracking towards 240 transactions for the year and pacing ahead of 2015’s record level.” We asked her if she still believed that now that we’re in September. Watch Now

Optimizing your VDPs for the mobile screen
Today’s consumer is increasingly reliant on the internet to accomplish everyday tasks. And the car shopping process is certainly on that list. But the days of browsing on desktops – and even laptops – are soon to be long-gone. Read More

Reaching millennials who will never visit your website
Millennials are finally getting enough disposable income to afford to buy or lease a new vehicle. These are the same millennials who spend 90% of their internet hours on three apps: Facebook, Instagram, and Snapchat. If a whole segment of buyers doesn’t visit your website, you must find another way to put your brand in their face and convert them.
Read More

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CBT Automotive Network is a multimedia broadcast platform serving automotive professionals. With interviews featuring the biggest names in the industry, daily newscasts following top stories, up-to-date market data, and exclusive articles covering the latest industry trends, CBT is the leading voice of the retail automotive industry.

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