TSLA400.62011.72%
GM81.3203.27%
F12.8700.43%
RIVN17.2300.34%
CYD43.2600.9381%
HMC25.0000.64%
TM217.2004.34%
CVNA387.50025.26%
PAG161.3205.3%
LAD283.0408.17%
AN207.9909.7%
GPI349.94014.46%
ABG211.4407.35%
SAH70.7003.33%
TSLA400.62011.72%
GM81.3203.27%
F12.8700.43%
RIVN17.2300.34%
CYD43.2600.9381%
HMC25.0000.64%
TM217.2004.34%
CVNA387.50025.26%
PAG161.3205.3%
LAD283.0408.17%
AN207.9909.7%
GPI349.94014.46%
ABG211.4407.35%
SAH70.7003.33%
TSLA400.62011.72%
GM81.3203.27%
F12.8700.43%
RIVN17.2300.34%
CYD43.2600.9381%
HMC25.0000.64%
TM217.2004.34%
CVNA387.50025.26%
PAG161.3205.3%
LAD283.0408.17%
AN207.9909.7%
GPI349.94014.46%
ABG211.4407.35%
SAH70.7003.33%


marketing

General Motors

General Motors CMO Deborah Wahl discusses the automaker’s transition to an all-electric future

- May 6, 2021
General Motors has recently rolled out a new logo and rebranded website as part of its "Everybody In" campaign which highlights its corporate transformation to an all-electric future. The Detroit-based...
Marketing - John Fitzpatrick

Why now is the opportune time for car dealers to claim more market share – John Fitzpatrick of Force Marketing

- May 3, 2021
Today on CBT News, John Fitzpatrick, CEO of Force Marketing, joins the show to discuss the current state of automotive marketing. With marketing trends constantly changing, Fitzpatrick elaborates on current marketing...
customers

Aspects of an excellent customer experience

- April 29, 2021
One of a dealership’s biggest challenges is tailoring its operations to fit customer needs. In January, JD Power’s Executive Vice President of Strategic Development, Tim Copacia, facilitated a meeting between...
dealership

Ways to effectively market your dealership

- April 27, 2021
Marketing and advertising your dealership can sometimes get complicated. Do you do TV commercials or YouTube? Is online important, or should you ignore it? What about the budget? Often, effective marketing...

CBT News Market Update: Bill Reidy, LotLinx & Jasen Rice, Lotpop

- April 19, 2021
Welcome to another edition of the CBT News Market Update. To quickly recap this week’s numbers, the retail SAAR of new car sales came out to 6.85, a 32.5% increase from...
Microsoft

How Microsoft is creating new opportunities for automotive inventory ads – John Lee

- April 12, 2021
Microsoft Advertising wants to help dealers turn clicks into conversions. The software company announced an open beta for automotive inventory ads in the U.S. Today on CBT News, we’re pleased...
Roger Love

How much value does social media marketing bring to car dealerships?

- April 6, 2021
On the latest edition of Straight to the Point, host Frank J. Lopes is joined by Bob Lanham, Head of Automotive Retail for Facebook. Lopes and Lanham have a conversation...
Digital Marketing Manager - Glenn Pasch

Glenn Pasch on the importance of adding a digital marketing manager to your car dealership staff

- April 6, 2021
The digital landscape of retail automotive is dramatically changing at a rapid pace. While car dealers often wear many hats, dealerships need more digital experts to help generate success in...
digital marketing

It is time to stop debating & hire a digital marketing manager for your dealership

- March 30, 2021
A few years ago, I published an article about the need for a full time marketing manager in every automotive dealership. This view was met with resistance from those in...
marketing

Consider more consumer-centered marketing plans as your car dealership reopens

- March 17, 2021
As states begin to reopen officially, dealers should see more traffic on the floors and lots – in theory. It’s welcome news to businesses that have been hit with a...


CBT News
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