Tag: marketing

CBT's Jim Fitzpatrick sat down with David Schoonover, Head of Digital at Kia Motors of America, to discuss David's "digital checklist," monitoring your digital...

Sales can be an easy job to do, but it is very difficult to learn. It’s not physically demanding and there are no real...

Vince Sheehy, president and CEO of Sheehy Auto Stores, isn't a big fan of long-term planning. Instead, Sheehy, who oversees 24 stores with annual...

In our sales careers, the simple things we learn can make the biggest increases to our earnings. All new salespeople start their careers by...

On this week's edition of the Weekly Tune-Up, Becky Nixon talks about diagnostic fees and what they actually cost you in your service department. Whenever...

Customers are doing everything online. Whether it be on their phones or computers, the data that is presented can greatly benefit your dealership if...

Up your game on the 800-pound gorilla today, Facebook.  Mark suggests posting about stuff other than auto-related topics. This will allow customers to relate...

We all know how important follow-up is. It could be the one deciding factor that helps make your dealership a top of the line...

Fixed ops is a big topic, so are you marketing your fixed ops department the right way? Glenn Pasch has several suggestions on improving...

  Women made up more than 65% of customers coming into our service departments in 2016 and they are more likely to be loyal to...