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How Leveraging Location Data Improves Sales

Customers are doing everything online. Whether it be on their phones or computers, the data that is presented can greatly benefit your dealership if used correctly. Auto Marketers can leverage location data to better understand car-buying consumers, a consumer’s path-to-purchase, and to drive consumers and measure ad campaign success for your dealership. Recently, Jeff Glueck, CEO of Foursquare, talked about how getting that information can help us understand the real world activities of consumers and their phone habits.

Watch the full interview from CNBC: https://video.cnbc.com/gallery/?video=3000620285

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CBT News
CBT News
For over 10 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

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