Customers are doing everything online. Whether it be on their phones or computers, the data that is presented can greatly benefit your dealership if used correctly. Auto Marketers can leverage location data to better understand car-buying consumers, a consumer’s path-to-purchase, and to drive consumers and measure ad campaign success for your dealership. Recently, Jeff Glueck, CEO of Foursquare, talked about how getting that information can help us understand the real world activities of consumers and their phone habits.
Watch the full interview from CNBC: http://video.cnbc.com/gallery/?video=3000620285