How the pandemic shifted the way Generation Z approaches the workforce
Just how much has the pandemic affected Generation Z and what impact can we expect to see in the marketplace as businesses reopen? On today’s show, we welcome Jason Dorsey,...
TSLA400.62011.72%
GM81.3203.27%
F12.8700.43%
RIVN17.2300.34%
CYD43.2600.9381%
HMC25.0000.64%
TM217.2004.34%
CVNA387.50025.26%
PAG161.3205.3%
LAD283.0408.17%
AN207.9909.7%
GPI349.94014.46%
ABG211.4407.35%
SAH70.7003.33%
TSLA400.62011.72%
GM81.3203.27%
F12.8700.43%
RIVN17.2300.34%
CYD43.2600.9381%
HMC25.0000.64%
TM217.2004.34%
CVNA387.50025.26%
PAG161.3205.3%
LAD283.0408.17%
AN207.9909.7%
GPI349.94014.46%
ABG211.4407.35%
SAH70.7003.33%
TSLA400.62011.72%
GM81.3203.27%
F12.8700.43%
RIVN17.2300.34%
CYD43.2600.9381%
HMC25.0000.64%
TM217.2004.34%
CVNA387.50025.26%
PAG161.3205.3%
LAD283.0408.17%
AN207.9909.7%
GPI349.94014.46%
ABG211.4407.35%
SAH70.7003.33%
marketing
Sokal Announces New CEO
RALEIGH, N.C., June 16, 2021-- Sokal, a distinguished leader in automobile advertising, announced yesterday that Melissa Z. Clark has been officially appointed as the new Chief Executive Officer. Clark was...
The importance of monitoring your ad spend and finding the right messaging for your market – Kyle McCracken & Brent Durham, iFrog Marketing Solutions
Like every other department in the car dealership, dealers are having to re-tool their marketing practices to compete in a post-COVID market. Today, we find out how one company is...
Why customer communication is key for car dealers during tight vehicle supply and flexible consumer demand
Car dealers around the country are feeling the strain of the current tight supply situation. As more customers search far and wide online for their next car, it presents an...
How Apple’s latest update could impact your auto marketing
If you’re noticing urgent-looking notifications in your dealership’s Facebook Ads Manager account, you aren’t alone.
Since Apple’s latest iOS 14 update officially rolled out in April 2021, many auto marketers are...
How car dealers can leverage Facebook’s new Marketplace tools – Bob Lanham, head of automotive retail
Facebook is rolling out some new changes to its marketplace platform which aim to make automotive advertising and retailing easier and more efficient for car dealers and consumers. Joining us...
CBT News Market Update: How auto marketing efforts will change with the phase-out of third-party cookies – Lance Schafer, LotLinx
Automotive marketers and car dealers are facing further disruption as Google plans to put an end to the use of third-party cookies on its platforms in 2022. To discuss this...
The importance of merchandising during inventory shortages – Nathan Fox, Cox Automotive
Inventory shortages can oftentimes cast a shadow on an otherwise positive customer experience for car buyers. However, leveraging strategic merchandising strategies, and promoting the inventory you have on hand allows...
Alex Vetter, CEO of Cars.com discusses strong earnings report for Q1
Last Thursday, Cars.com, a leading digital marketplace and solutions provider for the automotive industry, released its financial results for Q1 2021. From the beginning of January to the end of...
What is your marketing budget really delivering?
Question for General Managers in dealerships each month: Do you understand what your marketing budget is delivering?
There is a lot of money being spent each month on advertising and technology,...
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