TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%


marketing

The auto industry has been undergoing a seismic shift, with digital marketing tools taking center stage in reshaping the car-buying journey

From clicks to keys: Digital marketing tools revolutionizing the car-buying experience

- January 22, 2025
The automotive industry has been undergoing a seismic shift, with digital marketing tools taking center stage in reshaping the car-buying journey. Today’s consumers demand convenience, personalization, and transparency—and the dealers...
Articles Sales & Marketing

How Russell ‘Russ Flips Whips’ Richardson went from detailing to dominating social media

- January 20, 2025
Russell Richardson, also known as "Russ Flips Whips," is a dynamic force in automotive sales, blending humor, insight, and strategy to elevate the car-buying experience. As a sales associate at...
Featured Sales & Marketing
The automotive retail industry is returning to a pace and rhythm that once led to sales of over 17 million new car units a year.

Car dealers face 2025 head-on

- January 16, 2025
The automotive retail industry is returning to a pace and rhythm that once led to sales of over 17 million new car units a year. Today’s totals may not be...
Articles Sales & Marketing

Establish your industry authority through personal branding – Adam Witty | Advantage

- January 10, 2025
Personal branding is no longer optional for business leaders—it’s a powerful and essential tool to establish credibility and stand out in a congested, competitive market. In today’s episode of CBT...
Featured Sales & Marketing
In today’s auto retail market, a seamless, data-informed sales cycle is essential for dealerships looking to attract and retain customers.

3 Steps to Accelerate Your Sales Cycle

- January 10, 2025
In today’s competitive automotive retail market, a seamless, data-informed sales cycle is essential for dealerships looking to attract and retain customers. Advanced data analytics are a key component needed for...
Publishing Partners Sales & Marketing
As the NADA show approaches, industry leaders are gearing up to explore the latest advancements in automotive technology, with Kevin Frye

Kevin Frye talks AI, CDPs, and dealer innovation ahead of NADA

- January 9, 2025
As the NADA show approaches, industry leaders are gearing up to explore the latest advancements in automotive technology. Kevin Frye, Marketing Director at Jeff Wyler Automotive Family, shares insights into...
Inside Automotive Sales & Marketing

Colin Carrasquillo’s approach to strengthening vendor relationships

- January 2, 2025
On today’s episode of Marketing Matters, Colin Carrasquillo, Digital Marketing Director of the Nielsen Automotive Group, shares invaluable insights on how dealerships can foster stronger relationships with their vendor partners. With...
Featured Marketing Matters

Maximizing marketing ROI: How dealers can align strategies for better results in 2025 – Durran Cage | Cage Automotive

- December 17, 2024
As dealerships look ahead to 2025, aligning marketing strategies with measurable outcomes has never been more critical. In today’s episode of Inside Automotive, Durran Cage, founder of Cage Automotive, shares...
Inside Automotive Sales & Marketing
In the latest episode of Marketing Matters with Colin Carrasquillo, we explore the divide between dealers' marketing and sales departments

How marketing and sales can drive synergy at your dealership – Colin Carrasquillo

- December 16, 2024
In the latest episode of Marketing Matters with Colin Carrasquillo, Digital Marketing Director of the Nielsen Automotive Group, we explore the divide between two critical dealership departments: marketing and sales....
Featured Marketing Matters
Some dealers are questioning whether CRM systems are still relevant. Let me be crystal clear: they are not just relevant—they’re essential

Are CRMs still relevant for dealers in 2024

- December 13, 2024
The automotive industry in 2024 is a world of electric vehicles, AI-driven tools, and digital retailing. In this high-tech environment, some dealers are starting to question whether Customer Relationship Management...
Sales & Marketing Articles


Latest Articles

TrueCar achieves profitability and calls for a new standard in automotive pricing
Latest Articles 04/16/26

TrueCar achieves profitability and calls for a new standard in automotive pricing

Stellantis, Microsoft deepen alliance to supercharge AI and cybersecurity capabilities 
Latest Articles 04/16/26

Stellantis, Microsoft deepen alliance to supercharge AI and cybersecurity capabilities 
Latest Articles 04/16/26

Pentagon boosts weapons production with automakers, Ford unifies EV strategy, Tesla outlook improves

Pentagon taps automakers to boost weapons production capacity
Latest Articles 04/16/26

Pentagon taps automakers to boost weapons production capacity

Ford creates unified product organization to accelerate EV, software rollout and margin goals
Latest Articles 04/16/26

Ford creates unified product organization to accelerate EV, software rollout

Tesla outlook strengthens as software updates fuel investor confidence
Latest Articles 04/16/26

Tesla outlook strengthens as software updates fuel investor confidence

New-vehicle affordability improves for fifth straight month
Latest Articles 04/16/26

New-vehicle affordability improves for fifth straight month

Auto retail holds firm as Kerrigan flags geopolitical pressure, policy resets and M&A surge
Latest Articles 04/16/26

Auto retail holds firm as Kerrigan flags geopolitical pressure, policy resets and M&A surge

Paul Brown, Vice President of Ascent Dealer Services, explains how negative equity affects trade-in values and how dealerships can protect themselves and customers with gap insurance.
Latest Articles 04/16/26

The key to closing deals underwater

CarMax shares fall 14% as new CEO Keith Barr unveils turnaround plan focused on lower-priced vehicles amid softening consumer demand.
Latest Articles 04/15/26

CarMax pivots to lower-priced vehicles as investors remain skeptical


CBT News
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