TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%
TSLA388.900-3.05%
GM78.0500.27%
F12.435-0.275%
RIVN16.8900.48%
CYD42.3200.03%
HMC24.3600.1%
TM212.860-0.32%
CVNA362.240-8.84%
PAG156.0200.89%
LAD274.8700.39%
AN198.2902.48%
GPI335.4802.75%
ABG204.0901.55%
SAH67.3701.48%


marketing

steve greenfield streaming ads

Force Marketing’s John Fitzpatrick on maximizing your dealership’s marketing reach through streaming media ads

- December 6, 2024
Welcome back to the latest episode of The Future of Automotive on CBT News, where we put recent automotive and mobility news into the context of the broader themes impacting...
Featured Sales & Marketing
Drive your dealership's sales with personal marketing

Drive your dealership’s sales with personal marketing strategies – Sean Gardner | Joe Verde Group

- November 12, 2024
Consistent and robust marketing is the key to every successful business. In today's episode of Inside Automotive, Sean Gardner, instructor and sales trainer for Joe Verde Group, shares the secrets...
Featured Sales & Marketing
Boost your dealership's marketing potential by cleaning up dirty data - Brooke Furniss

Boost your dealership’s marketing potential by cleaning up dirty data – Brooke Furniss | BZ Consultants Group

- November 7, 2024
Dealers nationwide struggle with "dirty data" in their CRM and DMS systems, which often limits dealerships' marketing potential and causes customer miscommunications. In today's episode of Inside Automotive, Brooke Furniss, Founder...
Featured Sales & Marketing
sales

From the screen to the showroom: video strategies that will increase your sales

- October 31, 2024
In today’s fast-paced digital landscape, car salespeople need to adopt innovative strategies to connect with customers and boost sales. One of the most impactful tools available to a car salesperson...
Sales & Marketing Articles
Eric Mercado, Executive Vice President of Force Marketing, sheds light on how predictive marketing revolutionizes dealership strategies

How predictive marketing is a game-changer in optimizing inventory and boosting sales – Eric Mercado | Force Marketing

- October 23, 2024
In today's automotive market, dealerships grapple with rising inventory ages and fluctuating consumer behavior. Eric Mercado, Executive Vice President of Force Marketing, sheds light on how predictive marketing revolutionizes dealership...
Inside Automotive Sales & Marketing
On today's Inside Automotive, John Fitzpatrick joins us to discuss how dealers are grappling with consumer decision-making processes

How dealers can navigate automotive marketing challenges – John Fitzpatrick | Force Marketing

- October 8, 2024
In today's competitive automotive market, marketing has become a balancing act for dealers. On this episode of Inside Automotive, John Fitzpatrick, CEO of Force Marketing, joins us to discuss how...
Inside Automotive Sales & Marketing
On today's episode of Inside Automotive, Karen “Karina” Bradley and Sean Bradley of Dealer Synergy discuss how they market buying a car.

Dealer Synergy’s unique approach to ‘Buy a Car’ – Sean & Karen ‘Karina’ Bradley

- October 7, 2024
Karen “Karina” Bradley has released a remix of Taylor Swift’s popular song “Shake it Off” called “Buy A Car”. This catchy remix, along with an exciting music video, puts a...
Inside Automotive Sales & Marketing
Generational differences are changing how dealers market vehicles. Experian has published new research on these generational buying habits

Experian report highlights generational shifts in car buying habits – Kirsten Von Busch

- September 19, 2024
Generational differences are changing how dealers market and sell vehicles. Experian has published new research on these generational buying habits. Kirsten Von Busch, Experian's director of automotive product marketing, discusses...
CBT Now Sales & Marketing
In today's episode of Inside Automotive, Jim Fitzpatrick welcomed John Fitzpatrick, to shed light on the landscape of automotive marketing.

John Fitzpatrick highlights key strategies for dealers amidst market shifts and increased competition

- September 2, 2024
In a recent episode of Inside Automotive, Jim Fitzpatrick welcomed John Fitzpatrick, President and CEO of Force Marketing, to shed light on the evolving landscape of automotive marketing. With the...
Inside Automotive Sales & Marketing
Maintaining steady sales and profits can be challenging with fluctuating consumer demands, high vehicle prices, and low inventory. 

How dealerships can grow sales and profits by adopting resilient marketing strategies

- August 20, 2024
In this competitive market, car dealerships face numerous challenges. Maintaining steady sales and profits can be challenging with fluctuating consumer demands, high vehicle prices, and low inventory.  As market conditions and...
Articles Sales & Marketing


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