Tag: marketing
How brands can best engage with consumers through diversity marketing
The U.S. is often referred to as a ‘melting pot’, which gives brands the ability to reach wide audiences right here. Yet many miss...
Hertz places largest fleet order of Tesla EVs to date
Early on Monday, rental car company Hertz confirmed in a press release that they have ordered 100,000 Tesla EVs for their fleet operations. The...
Lexus dealer Peter Cooper on the future of OEM ad associations
Many dealers have dialed back their marketing efforts as we continue to deal with shortages and high profits in the industry. On today’s show,...
The importance of utilizing marketing as a communication tool during inventory...
Dealers have reported spending much less on marketing throughout the coronavirus pandemic due to great sales. Is this method sustainable or potentially damaging? This...
Force Marketing’s John Fitzpatrick discusses the importance of a Customer Lifetime...
The Digital Dealer Conference and Expo kicked off yesterday and if you’re attending, you’ll be hearing from some great experts like the President and...
The critical missing piece to your digital sales strategy
On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, discusses the most critical piece in your digital sales strategy, which...
How should car dealers market their service department?
On the latest episode of Straight to the Point, host Frank J. Lopes sits down with CEO of Fixed Ops Digital, Owen Moon. Lopes gets...
Market Scan’s Rusty West on how car dealers can differentiate themselves...
It is clear that consumers’ actions drive change. Consumers prefer to buy a vehicle from their couch, or at the very least, shop for...
Glenn Pasch on how to curb complacency culture at your car...
Car dealers are reporting incredible sales and profits in today's market, but is this success also breeding complacency among you or your staff? Have...
Gain brand visibility with creative collaborations across industries
Every company wants to sell more, whether it’s more parts, accessories, service, or more vehicles. While direct messages to consumers are often viewed as...
