Community engagement is vital to dealerships for several reasons. One of those reasons is retention. Creating an experience where customers not only want to come back for service or purchase...
Challenging positions in your dealership deserve good compensation, especially for those related directly to income. Sales people, both on the sales floor and at the service desk, are up to...
You can’t just place a suggestion box in the lunch room and expect to learn anything from it. The box shows employees that you are not willing to listen to...
Do you keep track of your customer defection rates? It’s one of the more unpleasant numbers to monitor, but perhaps the most important statistic for your store. These are the...
The top salesman was promoted to new car sales manager. It seemed like a good decision at the time. But within 90 days most of the other heavy-hitters in sales...
Being a leader in auto retail means more than just having a title. It means more than just being a top salesperson that was promoted to the position of sales...
The F&I department is often one of the most lucrative profit centers in an auto dealership.
This fact is not lost on the increasingly sophisticated buyers that spend $30,000 or more...
Make the right offer to the right person, at the right time, and you have a sale. It’s a great feeling.
But make that same offer to your customer at the...