Recently I returned for a follow-up visit with a client where we had installed a new sales process for their team. Gathering a few of the key people together I...
Some dealers said they have the type of store that has amenities and attractions to promote events and community outreach. Other dealers said they don't emphasize amenities because why would...
The sales game is constantly changing. New products, marketing ideas and technology solutions continue to flow into the market, pulling dealership decision-makers in several different directions. There are the short-term...
Following through with dealer processes is obviously important to the customer buying experience. Following through with your staff's goals is just as important. Without following through of each step to...
In 2013, a survey of 2,500 Americans by the Boston Consulting Group revealed that one of the leading qualities consumers are looking for in a brand is authenticity. In the...
One of your goals as a dealership this year may be to improve your hiring process. That might mean overhauling how you recruit managers as effective leaders who who possess...
We have been hearing a lot lately about the use of Artificial Intelligence (AI) when it comes to engaging with Automotive Sales Customers. I would like to weigh in on...
As chairman of the American International Automobile Dealers Association (AIADA), Paul Ritchie has access to lots of data about the future of the car business. But that’s not why he’s...
Everybody would like a Rolex watch. But that’s impractical, and even if you gave a Rolex to each staff member, they would want to exchange it for a different style....
Alcohol, food, games, gifts, decorations – too many decisions. This was supposed to be fun and easy! Here are some quick tips to make planning your party easier.
Alcohol – Yes...