Thursday, September 16, 2021
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service

Tips to increase consumer enthusiasm in the service department

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The stark reality for dealerships remains that keeping customers loyal is difficult. After five years of ownership less than one in three-vehicle owners continues to frequent a franchised dealership for auto service and repairs, and even fewer still go to their selling dealer. Acquiring new customers is increasingly expensive, likely over $700 per new car […]
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title brands

The most common types of title brands and how to...

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A vehicle’s title brand is a designated record, usually tied to the vehicle registration, VIN number, or permit documents, that indicates whether or not the vehicle has suffered any damage, has been sold or scrapped, along with a variety of other indicators that let reporting agencies and consumers know if a vehicle is roadworthy and […]
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electric vehicles

How car dealers should be discussing the costs of electric...

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People have a variety of reasons as to why they want to switch from a gas vehicle to an electric vehicle. Top reasons include fuel cost savings, reducing your carbon footprint, and having a cutting-edge new driving experience. Driving in an eco-friendly way is undoubtedly a common draw. But buying electric vehicles, like any vehicle, […]
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2021 Vehicle Health Index unveils opportunities for fixed ops

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Drivers who experience a Check Engine light lose trust in their vehicle. But due to the pandemic, many vehicle owners have held onto their cars for longer than normal due to economic uncertainty, meaning more vehicles of extended ages are on the road. According to the 2021 CarMD Vehicle Health Index, Check Engine light issues […]
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car care

National Car Care Month brings focus back around to safe...

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April is National Car Care Month, an initiative organized and funded by the Auto Care Association. The campaign is very timely this year, coinciding with loosening of restrictions that find more drivers on the road than the same time last year, during the throes of the COVID pandemic. The Car Care Council aims to provide […]
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maintenance

Survey finds car owners significantly behind on maintenance due to...

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One in four car owners has not had their vehicles into the shop for servicing in the past 12 months, according to a survey conducted by OnePoll for Hyundai. Their responses indicate the delay in maintenance or repairs is a direct result of the pandemic, and more than half of all those surveyed find it […]
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OTAs

Connected cars and OTAs: What are the pros and cons...

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Who knew we would be living in a time when cars began to act like computers? Today’s cars are connected in ways that we have never seen before. Drivers can access Wi-Fi in their vehicles to enjoy expanded entertainment options, track traffic patterns, and even to order food. Nevertheless, one of the most well-known uses […]
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seasonal

How to leverage seasonal service appointments to drive better business

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The coronavirus pandemic has changed many Americans’ schedules and habits, and for vehicle owners, one of the main impacts has been a significant change in how they handle routine maintenance. And this is dramatically altering how dealerships operate. According to the Hankook Tire Gauge Index, nearly half (48 percent) of Americans have delayed or canceled […]
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Hankook

Hankook Report Finds Car Owners Neglecting Service During COVID-19

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A press release from tire manufacturer Hankook reveals that many car owners are foregoing routine maintenance and servicing on their vehicles, even months into the pandemic. Released on July 21st, the report points out that a trend is building for owners to perform their own vehicle maintenance going forward. Almost half of the surveyed Americans […]
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recon process

Improving Your Recon Processes in Today’s Climate

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According to the Cox Automotive Auto Market Weekly Summary for June 1, 2020, the used vehicle market has rebounded better than previously forecasted. Compared to May 209, used car sales are up 6 percent year over year. That’s excellent news for one of the largest industries in the United States. However, used car inventory is […]
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