Thursday, August 18, 2022
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unemployment

Conflicting views on US auto recovery as unemployment up, sales up

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The Associated Press posted Thursday that the number of unemployment benefit applicants rose by 898,000 last week. That’s the highest number reported in the past two months, and it’s a step backward in the effort to regain the 22 million jobs lost due to the pandemic. In stark contrast, weekly sales data from LotLinx shows […]
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Vroom

The challenge is on for franchised dealers as Vroom, Carvana stock...

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On Tuesday, Goldman Sachs upgraded online auto retailers Vroom Inc and Carvana Co from ‘Hold’ to ‘Buy’ status and raised the price targets for both companies. After a challenging past two quarters for the auto industry as a whole, analysts at Goldman Sachs expect that the online sales giants are poised to increase their market share in the coming […]
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service

Low-budget marketing tips for your service department

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It’s widely accepted knowledge that only 45 percent of customers remain loyal to their dealership’s service department within the first two years of vehicle ownership. Like any relationship, work is required to keep things fresh, growing, and long-term. The often-attributed quote of Theodore Roosevelt says, “People don’t care about how much you know until they […]
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mistakes

6 Ways to Help Employees Learn from Mistakes

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You’ve invested in your employees. Advertising a post, shortlisting, interviewing and training people costs time and resources, on top of the wage that you’re paying. You want to get a return on this investment. But because you’re employing human beings, not robots, they will make mistakes. Hopefully your selection and training process will be good […]
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accountability

How Can You Bring Accountability Into Your Dealership with Optimal Results

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Service Managers, Service Directors and Fixed Operations supervisors everywhere look for the best practices to employ in running a smooth and profitable business. Obtaining and retaining qualified staff is a pain I know everyone feels to varying degrees and for certain skill sets. Training and learning in methodologies, techniques and skills necessary to become the […]
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customer expectations

Michael Anderson: Making Changes and Meeting Customer Expectations

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  Consumers have changed and it’s impacting Car Dealerships. Michael Anderson, CEO of The Rikess Group, has some suggestions on how you can you can make changes and continue meeting customer expectations. Not too long ago dealerships started using separate telemarketing departments. The Department’s responsibility is to create and make outward calls to contact potential […]
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expectations

Bob George, Dealer.com: How to Use Your Data to Convert In-Market...

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Joe Gumm of CBT News speaks with Bob George, Senior Director-Products, Websites and discusses how the platform at Dealer.com is meeting the expectations of online auto shoppers by offering personalized shopping experiences and helping users save time in finding the auto they want. What are consumer expectations for shopping online? A lot of consumer expectations […]
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virtual reality

Virtual Reality Along the Sales Path – Good or Bad?

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Audi now offers shoppers a virtual reality ‘test drive’ at some of their dealerships. In the works for several years, the new technology lets shoppers choose from a long list of options to design their very own, specially configured Audi. Down to an amazing amount of detail, people can ‘assemble’ their ideal car and then […]
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SMSM

Saturday Morning Sales Meeting | Shatter Expectations

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Don’t be the King of “Too’s,” be who you want to be! Shatter expectations with Mark Tewart on today’s Saturday Morning Sales Meeting.
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Mark Rikess

Tailoring experience to your buyers’ expectations

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In this interview, Joe gets one-on-one with Mark Rikess, President and Founder of The Rikess Group to get the details on his recent article published in Ward’s Auto entitled, Why People Dislike Car Buying, and What to Do About It. Consumers expectations are being set by other retail industries. They want to enjoy a frictionless […]
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