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big data

What Do I Do With All This Data?

By 2021, Market Reports Center projects that Big Data Investments in the Automotive Industry will reach $5 billion. The Market Reports Center also already...
boomer women

Wake-Up Call: These Women Want Cars – and Have Money!

Selling to older women. Is there a different dynamic? What are they buying? How do they shop? According to ImmersionActive.com the peak age of vehicle...
David Kainvideo

How Transaction Time Can Help Make or Break A Purchase – David Kain

What is the perfect amount of time to spend on the entire in-store car shopping process? Is there even such a universal number to...
Steven Stauningvideo

Using Customer Experience to Shied Your Dealership from Disruption

When you think of businesses with outstanding customer service, it’s highly probable that Chick-fil-a comes to mind. The Food Chain has set themselves apart...
technology

The 3 Things Technology Should Do for You

Technology is supposed to make things simple. That’s about as clear and concise as it gets when the debate turns to the application of technology...

Is Overcoming Objections a Lost Art?

  On this week's episode of F&I Today, Becky Chernek discusses whether or not the F&I manager should be using closing tactics with the customer to...

Using Technology to Connect with More Customers

  On this week's episode of Kain & Co., David Kain invites Shaun Kniffin, Marketing Director for Germain Motor Company, to talk about how they...

Don’t Take the Bait

Nobody can offend you without your consent. If anybody says or does anything to try and get under your skin, don't give in. On...

Daily Save-A-Deal Meetings

On this week's episode of On the Mark, Mark answers a question from Ron Whittaker, General Sales Manager at Joseph Airport Hyundai in Vandalia,...