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loyalty marketing program

The importance of creating a positive team environment at your dealership

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Today on Kain & Co., host David Kain, President of Kain Automotive, sits down with Jose Lazo, Sales Manager of South Dade Toyota, along with Boris Lopez, General Manager of South Dade Kia, to discuss what business looks like for them today. Lopez says one of their greatest accomplishments, is creating an opportunity that allows them to […]
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loyalty marketing program

The critical missing piece to your digital sales strategy

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On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, discusses the most critical piece in your digital sales strategy, which is your engagement process or strategy. You want to measure the results of what your engagement read is. Engagement is a two-way dialogue. An effort is making a phone call, sending […]
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active listening

How active listening leads to increased engagement

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If your natural instinct is to provide advice or an immediate solution to a problem, then you could unintentionally be doing more harm than good. The Harvard Business Review did a report on the impact of employee engagement on performance and discovered that effective communication was ranked as the second most important factor in achieving […]
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holiday season

Five Ways Your Dealership Team Can Use the Holiday Season to...

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The holidays are a time when everyone seems to be in more of a mood to spend and give. Many are looking for deals to close out the year and are inspired to support the causes that resonate with them. This situation makes the holiday season an ideal time to try some innovative ways to […]
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marketing

Automotive marketing study reveals two marketing techniques that boost sales by...

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There seems to be a winning combination of marketing techniques that can propel dealers to a significant sales bump. Outsell, a virtual engagement sales company, partnered with RXA, an AI, and data science company, to conduct a study on digital sales and retailing in the automotive industry.  They released their surprising findings at the annual Automotive Analytics and Attribution […]
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customer

Tips to optimize customer engagement in the pandemic and beyond

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If you live in Southern California, you may have noticed a new type of text message from candidates during the recent political season. It may have gone something like this, “Hi [Your Name], we wanted to make sure you’re OK during this time we all face. Do you need any help? For updates, visit [RandomPoliticalCandidate].com/help.” […]
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online

Online consumer engagement showing indications of industry rebound

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Car shoppers are continuing a slow but steady push back to normal purchasing practices, according to analysis of marketing data by Comscore in a press release issued Tuesday, and used car shopping is where the greatest interest growth has occurred. How customers are shopping, however, has changed dramatically from in-person to online, helping retailers and […]
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engagement

Four Ways to Improve Employee Engagement at Your Dealership

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Employee engagement is an indicator and cause of success. Overall, companies with high employee engagement are 21 percent more profitable than companies with low engagement. This aspect of the workplace is also known to increase morale and cause employees to provide better customer service to potential buyers. Ultimately, it is crucial for you to develop […]
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customer

Engaging Early with the Customer

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c On today’s Tip of the Day, Becky Chernek tells you why you should find out why the customer took so long on that timely payment and how to prevent it from happening in the future. VIDEO TRANSCRIPT:  Hi, This is Becky Chernek with your tip of the day. Don’t wait for the deal to […]
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car buying

Selling the Car Buying Experience: Five Ways to Better Engage Customers

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Think about the last time you spent money on a large item, what made you feel comfortable making the final purchase? Was it the price, did the quality of the product inspire you or was it the overall purchasing experience? For you, it was probably all three. However, currently, customer experience is reigning supreme. Did […]
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