David continues his discussion with John Malishenko, Dir of Operations with Germain Motors, about new sales techniques to draw more customers to your dealership.
When you sell a customer some sort of package or maintenance, David says to make sure you do this one thing...in order to keep the customer coming back.
A sales position isn’t easy, so don’t settle for low-quality applicants
In the 2016 NADA Dealership Workforce Study, it’s noted that sales department turnover is 67 percent annually. Of that 67...
One time an SVP of Staffing for a large Silicon Valley corporation sat next to me on a discussion panel.
When the moderator asked the SVP "What do you look for in...
If you’ve ever bought a car from an auto dealership, this story might ring true for you.
After weeks of test driving, researching and debating prices, I finally settled on the...
Are you tracking when your sales team hit their goals? What did they do differently? Creating a road map of your sales team's successes and failures can help keep your...
To be a successful manager, you have to learn to communicate with authority—so that your team takes you seriously, respects your leadership, and follows your direction.
Fortunately, learning to be a...
Dealerships spend hundreds of thousands of dollars each year trying to attract new web traffic to their website, yet studies have shown that the most engaged web traffic comes from visitors...
While it can be difficult to become a great leader and to achieve great things, practicing great leadership is actually quite easy. There is a tendency to overcomplicate or overthink...
Content marketing is a scary and new beast in the face of dealership managers who are used to good-old-fashioned marketing techniques like print and radio ads. While the classic ways...