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customers

Getting Customers Into the Dealership

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When you sell a customer some sort of package or maintenance, David says to make sure you do this one thing...in order to keep...
extra mile

Attracting the Sales Talent You Want at Your Dealership

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A sales position isn’t easy, so don’t settle for low-quality applicants In the 2016 NADA Dealership Workforce Study, it’s noted that sales department turnover is...
hiring

5 things to look for when hiring

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One time an SVP of Staffing for a large Silicon Valley corporation sat next to me on a discussion panel. When the moderator asked the SVP...
new car

Congrats On Your New Car! But Before You Go…

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If you’ve ever bought a car from an auto dealership, this story might ring true for you. After weeks of test driving, researching and debating...
Meeting Goals

Define Your Sales Road Map to Exceed Your Goals

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Are you tracking when your sales team hit their goals? What did they do differently? Creating a road map of your sales team's successes...
leader

5 Ways to Communicate With Your Team That Will Actually Get...

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To be a successful manager, you have to learn to communicate with authority—so that your team takes you seriously, respects your leadership, and follows...

[Webinar] How to Increase Online Conversions by Increasing Return Visitors

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Dealerships spend hundreds of thousands of dollars each year trying to attract new web traffic to their website, yet studies have shown that the most...
leader

4 Simple Things Every Team Wants From Their Leader

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While it can be difficult to become a great leader and to achieve great things, practicing great leadership is actually quite easy. There is...
content marketing

Is Content Marketing For Your Dealership?

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Content marketing is a scary and new beast in the face of dealership managers who are used to good-old-fashioned marketing techniques like print and...
reputation

7 Basic Steps to Optimize Your Dealership’s Online Reputation

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Are you one of the many dealers, GMs and managers who find it difficult to manage your online reputation? There are literally hundreds of...