Emotion and logic play a major role in the buying decision. Mark breaks down how the two must combine to complete the essential customer experience process.
Also on today’s show:
- Coach’s...
We know salespeople and sales managers get paid on results. Should it be the same for those who work in BDC? Jennifer Zorko, Business Development Director for Young Automotive Group...
Seven Signs Your IT Strategy is Reactive
What is your dealership's information technology (IT) strategy? Does it have one? If you don't currently have a five-year IT plan, then your...
We all know the foundation for a great Service, Parts or Body Shop department or any venture really, is excellent employees. But if you are reading this, you’re a Parts,...