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customers

How to Inspire Customers

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David discusses the importance of being unique as a salesperson and how to inspire your customers to buy from you.
leadership

3 Ways to be a Transparent Leader at Your Dealership

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Being transparent may be one of the easiest and most affordable ways to boost your bottom line. If you need someone to convince you...
culture

Why Dealership Culture Matters

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Joe sits down with JC Baker, founder and CEO of JC Baker & Associates, to discuss starting his own business, training, and the importance...
performance ratings

Dealership Performance Ratings Battle Continues to Rage

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One year ago, a New York dealership won a ruling against GM’s use of ratings. Today, the fight against unfair performance ratings is growing...
SEO Weight

What is Your Dealership’s SEO Weight?

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SEO is a big part of online success even for the automotive world. It is your ticket to getting a favorable ranking from search...
Metro Detroit

Metro Detroit Dealership’s Response to Panhandler Goes Viral

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A Brighton car dealership’s bold statement toward a panhandler that is often seen outside its doors is turning heads. A red sign popped up Tuesday...
newscast

How do regulations benefit customers? | Why the Auto Retail Market...

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On today's CBT Newscast for Wednesday, June 21st, 2017: How do regulations benefit customers? Joe sits down with Steve Roenneau, VP of Compliance for EFG Companies,...
Mary Barra

Why Facebook Live should be used by your dealership

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Let's say you're having a super sale and want your customers to know all about it. Have you heard about this thing called Facebook Live...
success

WardsAuto: A Formula for Dealership Success Despite Shrinking Margins

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We’re coming off of a few great years, so you might not feel it yet, but vehicle sales are trending downward and profit margins...
engagement

How to draw more customers to your dealership

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David continues his discussion with John Malishenko, Dir of Operations with Germain Motors, about new sales techniques to draw more customers to your dealership.