Tag: customers
Tips for adding ownership value, loyalty in an increasingly digital industry
In Cumming, Georgia, John Edwards and his wife, Lauren Sanchez have set Dec 12 as the first Saturday class at their service shop. Their independent...
Subprime lending in COVID-19 proves a surprisingly tough balancing act
2020 has offered many surprises over the year. Between the onset of the pandemic causing such a quick economic contraction all the way to the inevitable...
Online auto loans are on the rise. What does this mean...
The pandemic has changed the way consumers purchase cars, which extends beyond online research and requesting test drives. Today, customers are conducting a variety...
Geofencing: The Marketing Technique Other Dealers Use Against You
The concept of geofencing might’ve started as a GPS-based tracking application but it became a marketing technique soon after. The idea is simple: choose...
Top 3 social media platforms your dealership should actually use
Just because there are many social media platforms out there, that doesn’t mean you should use them all.
So where does that leave your dealership?
You...
Tips to enhance the trade-in appraisal process
In the United States, 43% of new car sales include a customer’s trade-in. 22% of pre-owned sales have a trade involved. Altogether, nearly 16...
The coming importance of AI in automotive retail
Have world events changed the automotive funnel and purchase experience forever? Recent trends would indeed seem to point to a disruption in the process.
At...
Marketing during COVID-19: Five examples of advertising to customers
Is your dealership marketing team finding their balance when it comes to crafting the right advertising messaging during this COVID-19 pandemic? This action can...
New study shows consumers’ motives for dealership service, key marketing tactics
A new study performed by DriveSure and FixedOPS Marketing reveals trends in how customers select a service department, what motivates their choice, and ways...
Automotive marketing study reveals two marketing techniques that boost sales by...
There seems to be a winning combination of marketing techniques that can propel dealers to a significant sales bump. Outsell, a virtual engagement sales company,...
