Tag: customers
Car dealership advertising ideas to drive success despite the pandemic
With COVID numbers continuing to stay high across the nation, many consumers are still shopping from home, and although e-commerce has been around for...
Four tips for independent dealers to thrive in 2021
According to a recent Cox Automotive Dealer Sentiment survey, independent dealers have had a more challenging time than franchised dealers. On most of the benchmarks, including...
Customer satisfaction reaches new heights as online processes advance
Many of us are quick to groan and sigh when tasked with going to a car dealership, but could car buying actually be enjoyable?...
All-time high new vehicle prices a reason to emphasize F&I products
As CBT News has reported previously, the average new vehicle listing price broke through the $40,000 ceiling in December 2020. Throughout the year, average term...
Rethinking the test drive to unlock new revenue
There’s no doubt COVID-19 accelerated automotive retailers’ digitization efforts. Evolving consumer preferences for personalized, on-demand service that doesn’t require a dealership visit mean the retail environment now...
New report finds consumers prefer familiar auto options to advanced tech
While more advanced and exciting technology and drivetrain options are set to flood the automotive market in coming years, a new report found that...
Study shows car buyers want a smoother insurance experience at the...
A new study conducted by DealerPolicy revealed that auto insurance plays a larger role in a vehicle purchasing decision than previously thought. More than seven in...
Tips for dealers to do pickup and delivery well
You've heard your customer's responses and requests. Logic alone would tell you that consumers consider pick-up and delivery services important when it comes to...
Five Ways Your Dealership Team Can Use the Holiday Season to...
The holidays are a time when everyone seems to be in more of a mood to spend and give. Many are looking for deals...
Sales advice to end 2020 on a high note
The year 2020 has undoubtedly been a volatile, erratic one for sales across most industries, including the auto world. The COVID-19 pandemic saw shutdowns...