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marketing

Car dealership advertising ideas to drive success despite the pandemic

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With COVID numbers continuing to stay high across the nation, many consumers are still shopping from home, and although e-commerce has been around for...
independent dealers

Four tips for independent dealers to thrive in 2021

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According to a recent Cox Automotive Dealer Sentiment survey, independent dealers have had a more challenging time than franchised dealers. On most of the benchmarks, including...
customers

Customer satisfaction reaches new heights as online processes advance

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Many of us are quick to groan and sigh when tasked with going to a car dealership, but could car buying actually be enjoyable?...
F&I

All-time high new vehicle prices a reason to emphasize F&I products

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As CBT News has reported previously, the average new vehicle listing price broke through the $40,000 ceiling in December 2020. Throughout the year, average term...
test drive

Rethinking the test drive to unlock new revenue

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There’s no doubt COVID-19 accelerated automotive retailers’ digitization efforts. Evolving consumer preferences for personalized, on-demand service that doesn’t require a dealership visit mean the retail environment now...
tech

New report finds consumers prefer familiar auto options to advanced tech

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While more advanced and exciting technology and drivetrain options are set to flood the automotive market in coming years, a new report found that...
insurance

Study shows car buyers want a smoother insurance experience at the...

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A new study conducted by DealerPolicy revealed that auto insurance plays a larger role in a vehicle purchasing decision than previously thought. More than seven in...

Tips for dealers to do pickup and delivery well

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You've heard your customer's responses and requests. Logic alone would tell you that consumers consider pick-up and delivery services important when it comes to...
holiday season

Five Ways Your Dealership Team Can Use the Holiday Season to...

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The holidays are a time when everyone seems to be in more of a mood to spend and give. Many are looking for deals...
sales

Sales advice to end 2020 on a high note

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The year 2020 has undoubtedly been a volatile, erratic one for sales across most industries, including the auto world. The COVID-19 pandemic saw shutdowns...