Adam Marburger

8 POSTS 0 COMMENTS
F&I

How to Become a Blackbelt in Your F&I Department

It takes the following things to be wildly successful in your F&I department in 2020:  Best-in-class F&I products attached to the appropriate profit participation program.   (Retro-Reinsurance – DOWD)          Defined processes with layers of accountability. Professional coaching & mentoring. Defined…
service contractsvideo

Want to Sell More Service Contracts?

Do you want to sell more service contracts? Service contracts give the customer a real exit strategy when trading in their car. On today's Tip of the Day, Adam Marburger of Ascent Dealer Services talks about focusing more on the…
gratitudevideo

Expressing Your Gratitude in the Dealership

Do you express your gratitude to the other departments at your dealership? On today's Tip of the Day, Adam Marburger talks about getting everybody in the dealership on the same page in order to maximize profits and improve the overall…
culture

Equip Your Team with a Winning Culture

How can we equip our front-line sales professionals with all of the proper tools necessary to be successful in automotive? A large part of being successful in F&I is the ability to mentor and train your sales staff. The most…
service contract

Why Purchase a Service Contract?

We all know that the VSC as Johnny Garlich would call it, “is the engine that pulls the train.” If you learn how to effectively sell the vehicle service contract, you will sell additional products. The service contract also impacts…
service contract

Let’s Change the Conversation

The F&I office is the lifeblood of the dealership. With the race to the bottom on price, dealers need to make up the profit on the back end. The pressure is on and the dealer expects a minimum PVR of 1500. F&I…
negotiate

How to Negotiate SMART!

Car dealers rely on the F&I department to run big PVR with stellar customer service. The experience in the F&I office can have a lasting impression that could make or break the client returning to your dealership to purchase their next vehicle.…
customers

Tackling the HARD NO with Your Customers

For years, F&I managers have been successful at payment manipulation and repair scare for customers. We have learned how to extend the term and use fancy closing techniques to close down the payment buyer. What happens when the customer gives…
Sonic Automotivevideo

Sonic Automotive’s EchoPark brand continues to grow despite industry setbacks – Jeff Dyke

Sonic Automotive opened its newest preowned EchoPark brand store in Houston, Texas on Sept. 8, 2020, making it the eleventh retail store for the brand since launching in 2014. On today’s show, we are talking to Jeff Dyke, President of…

Ford set to begin production of the all-electric F-150

The concept of an all-electric Ford F-150 has been anticipated for a while, and the automaker is taking the first steps to move from a concept to production. In a press release, Ford confirmed plans to begin construction of the…
Victor Antoniovideo

4 strategies to make your sales department more effective – Victor Antonio

Sales managers often find themselves looking for ways to motivate their teams to take the next step in their development. Here to discuss four strategies that can take your sales department to the next level is Victor Antonio, renowned sales…
marketingvideo

Dealer Forward – Marketing Edition: Shifting Consumer Preferences

Welcome to a special marketing edition of Dealer Forward. For years, dealer and technology partners have been working to bridge the ‘online to-in-store' experiences. Due to the COVID-19 pandemic, the in-store experience changed significantly, and has forced the question: why…
dealer

As dealer sentiment improves, inventory woes deepen

On Sept. 8, Cox Automotive released the Q3 2020 Cox Automotive Dealer Sentiment Index (CADSI). Information collected from dealers surveyed in late July through mid-August was used to determine how they view the conditions in the auto market – strong,…

Auto ventures capitalize on stock market strength to push through acquisitions...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…

The role diversity plays in your dealership’s customer communications

Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. As you look across your customer base, there are several moving parts of communications that everyone has to get right. Externally, dealers have to represent the franchise…

Conducting customer interviews online to discuss F&I options

It’s time to face a new reality. Offsite deliveries aren’t going anywhere anytime soon. COVID-19 has forever changed the way car dealers do business, quite possibly forever if not for the foreseeable future. In growing numbers, more dealers performing offsite…

Auto investors make bold moves with this week’s tech company deals

Welcome to the first edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an automotive technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. This weekly CBT News series…