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Adam Marburger

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culture

Equip Your Team with a Winning Culture

How can we equip our front-line sales professionals with all of the proper tools necessary to be successful in automotive? A large part of...
service contract

Why Purchase a Service Contract?

We all know that the VSC as Johnny Garlich would call it, “is the engine that pulls the train.” If you learn how to...
service contractsvideo

Want to Sell More Service Contracts?

Do you want to sell more service contracts? Service contracts give the customer a real exit strategy when trading in their car. On today's...
gratitudevideo

Expressing Your Gratitude in the Dealership

Do you express your gratitude to the other departments at your dealership? On today's Tip of the Day, Adam Marburger talks about getting everybody...
service contract

Let’s Change the Conversation

The F&I office is the lifeblood of the dealership. With the race to the bottom on price, dealers need to make up the profit on...
negotiate

How to Negotiate SMART!

Car dealers rely on the F&I department to run big PVR with stellar customer service. The experience in the F&I office can have a lasting...
customers

Tackling the HARD NO with Your Customers

For years, F&I managers have been successful at payment manipulation and repair scare for customers. We have learned how to extend the term and...
used-carvideo

How Dealers Can Best Take Advantage of the Potential in the Used-Car Market –...

At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Patrick Janes, Director for used-car solutions at vAuto. VIDEO TRANSCRIPT: Jim Fitzpatrick: Dealers...
service contract

Increase Service Retention with These Innovative Service Contract Features

Service contracts have been around for a long time. They provide additional profit opportunities at the time of sale, and theoretically provide more service...
online

5 Ideas to Help Increase Profits Across All Departments

In the information age, there has been an increased focus on the customer journey as a whole, instead of its individual moving parts. No...
video

Outsell’s Guy Super Discusses Why Dealers Need Automation in their Marketing Efforts

Outsell's Vice President of Sales, Guy Super, joined Jim Fitzpatrick on the CBT Stage at NADA 2020 in Las Vegas to discuss how the...
scilicetvideo

Why Your Dealership Can No Longer Use a General Approach to Incentives – Tom...

At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Tom Murphy, Founder and CEO of Scilicet and Dave Zuchowski, Former...

Creating a Video Culture at Your Dealership

 On this week's episode of Kain & Co., David Kain talks about how you can engage with your customers by using the power of...

How Video Pre-Roll Can Complement Your Online Marketing Strategy

On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll...

How Can You Maximize PVR Earnings?

On this week's episode of F&I Today, Becky Chernek talks about the most recent PVR earnings, how AutoNation is maintaining a PVR of $1,900,...

Why You Shouldn’t Fear Rejection in Sales

Customers are often met with a sense of fear when dealing with salespeople. However, working in automotive retail comes with it's own set of...