On this week's episode of Kain & Co., David Kain goes over some of the finer details of producing a quality video for your dealership customer, such as a vehicle...
If you’ve been browsing almost any industry online in the past few years, you’ve encountered live chat widgets. They typically pop up in the lower right corner of your screen...
On this week's episode of F&I Today, host Becky Chernek is joined by special guest Kim Skaggs, CEO of 50 State DMV. They discuss the vital importance of getting vehicles...
Once upon a time, there were only a few car models in existence, all with a limited number of features. Demonstrating how a car worked was a simple matter, and...
How can we best describe the buying path of a potential car buyer? Well, it definitely isn’t a straight line. There are a lot of twists and turns associated with...
How can you tell if your customers are satisfied with the service and experience they had at your dealership? It can be tempting to only look at sales and revenue....
There has never been an F&I manager in the history of the car business that has ever been excited to work a ‘cash deal’. Ever. It is the most dreaded...
A potential car buyer or service customer reaches your dealership’s homepage. That’s the first step in acquiring new business in automotive retail today. The Cox Automotive 2019 Car Buyer Journey...
How does your dealership layout affect customer experience? Is the customer aware of all of the features your dealership has to offer and can they easily navigate to their desired...
On this week's episode of F&I Today, Becky Chernek talks about being clear and concise when selling to the customer and simplifying the process to increase overall profits.