The old cliché tells us that ‘Talk is Cheap.’ But every sale in your dealership begins with talk. Likewise, dissatisfied service customers can give you a low CSI rating, not...
We live in an increasingly interactive world. Social Media and Internet Search capabilities bring us closer to each other and give us unprecedented access to information, opinion, and insights into...
In a recent article regarding the J.D. Power U.S. Satisfaction Index Study, it was shown that when it comes to the car buying experience, the personal touches still matter. In...
On today's CBT Newscast for Thursday, January 18th, 2018:
Why this is the year of one particular vehicle
"Help me, help you." A phrase someone uses when asking for someone's help in...
Not every dealer is rolling in dough. For low to mid-priced brands, it can feel impossible to compete with luxury dealerships that can deliver a VIP experience. However, customers are...
As a dealership, you have salespeople who know a lot about the customer's buying process and how to initiate it. Steve Stauning, author, contributor to CBT Magazine, and founder of...
Gone are the days where people used to rely on a business to provide them with true and accurate information. Now, online reviews are the place to go for consumers...
On today's CBT Newscast for Tuesday, December 26th, 2017:
The Personalized Customer Buying Experience in 2018
Joe Gumm speaks with David Kain the Host of Kain & Co. about the personalized customer...
Joe Gumm speaks with David Kain the Host of Kain & Co. about the personalized customer experience and changes to come in 2018 in one-to-one customer engagement in the auto...
Your Brand Values set you apart from the competition. Often brand values are intricately intertwined with marketing and business development strategies. Brand values are intangible promises made tangible through recognizable...