TSLA362.440-4.71999%
GM83.6600.61%
F12.3100.26%
RIVN13.0200.07%
CYD26.350-0.22%
HMC34.0600.61%
TM191.9403.34%
CVNA60.5902.63%
PAG212.00017.21%
LAD295.31013.82%
AN159.8006.61%
GPI239.80011.43%
ABG169.8707.9%
SAH63.5103.46%
TSLA362.440-4.71999%
GM83.6600.61%
F12.3100.26%
RIVN13.0200.07%
CYD26.350-0.22%
HMC34.0600.61%
TM191.9403.34%
CVNA60.5902.63%
PAG212.00017.21%
LAD295.31013.82%
AN159.8006.61%
GPI239.80011.43%
ABG169.8707.9%
SAH63.5103.46%
TSLA362.440-4.71999%
GM83.6600.61%
F12.3100.26%
RIVN13.0200.07%
CYD26.350-0.22%
HMC34.0600.61%
TM191.9403.34%
CVNA60.5902.63%
PAG212.00017.21%
LAD295.31013.82%
AN159.8006.61%
GPI239.80011.43%
ABG169.8707.9%
SAH63.5103.46%


Customer Experience

newscast

The Personalized Customer Buying Experience in 2018 | 8 Steps to a More Profitable Service Department in 2018 | The Importance of Customer Recognition in Making the Sale

- December 26, 2017
On today's CBT Newscast for Tuesday, December 26th, 2017: The Personalized Customer Buying Experience in 2018 Joe Gumm speaks with David Kain the Host of Kain & Co. about the personalized customer...
auto retail

The Personalized Customer Buying Experience in 2018

- December 26, 2017
Joe Gumm speaks with David Kain the Host of Kain & Co. about the personalized customer experience and changes to come in 2018 in one-to-one customer engagement in the auto...
brand values

Benefits of a Customer’s Seal of Approval

- December 12, 2017
Your Brand Values set you apart from the competition. Often brand values are intricately intertwined with marketing and business development strategies. Brand values are intangible promises made tangible through recognizable...
expectations

Bob George, Dealer.com: How to Use Your Data to Convert In-Market Shoppers and Sell Cars

- December 7, 2017
Joe Gumm of CBT News speaks with Bob George, Senior Director-Products, Websites and discusses how the platform at Dealer.com is meeting the expectations of online auto shoppers by offering personalized...
customers

Bill Wittenmyer: What works best: Human connection or technology?

- November 30, 2017
There has always been a battle between what still works when it comes to the car buying process. Some say the way you greet customers makes a huge difference, as...
car buying

Andy Medley: Why customers want total control of the car buying process

- November 24, 2017
While at the Automotive Analytics and Attribution Summit, CBT's Joe Gumm asked Andy Medley, President and Co-Founder of PERQ, when he believes car shoppers will have more control of the...
automotive technicians

A Technician Shortage Affects You More than You Imagine

- November 21, 2017
Now, more than ever, it’s challenging to recruit automotive technicians. The position isn’t sexy enough to draw attention from high school graduates, and technical colleges are seeing a decline in...
customer experience

How to Map the Customer Experience at your Dealership

- November 13, 2017
With the increasing number of transactions happening online every day, it’s becoming easier for companies to quantify their customer’s shopping experience. Customers are more likely to chosen certain products and...
customers

Alex Vetter: Tech that helps customers get to know salespeople

- November 7, 2017
Today, customers will research your dealership for hours and hours online, making sure they have the right dealership and vehicle they want. Those same customers might use certain apps on...
seamless

Can one big product make car buying seamless?

- October 31, 2017
If the goal is to eventually create a seamless end-to-end car shopping experience, wouldn't the solution be to build one mega-product that would tie all of these systems together? In...


CBT News
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.