A Multi-Channel Approach to Target Customers
Despite best efforts and best practices by dealers and manufacturers, many car buyers and service customers remain vulnerable to defection.
Rather than viewing these odds as a glass half empty, try...
TSLA362.440-4.71999%
GM83.6600.61%
F12.3100.26%
RIVN13.0200.07%
CYD26.350-0.22%
HMC34.0600.61%
TM191.9403.34%
CVNA60.5902.63%
PAG212.00017.21%
LAD295.31013.82%
AN159.8006.61%
GPI239.80011.43%
ABG169.8707.9%
SAH63.5103.46%
TSLA362.440-4.71999%
GM83.6600.61%
F12.3100.26%
RIVN13.0200.07%
CYD26.350-0.22%
HMC34.0600.61%
TM191.9403.34%
CVNA60.5902.63%
PAG212.00017.21%
LAD295.31013.82%
AN159.8006.61%
GPI239.80011.43%
ABG169.8707.9%
SAH63.5103.46%
TSLA362.440-4.71999%
GM83.6600.61%
F12.3100.26%
RIVN13.0200.07%
CYD26.350-0.22%
HMC34.0600.61%
TM191.9403.34%
CVNA60.5902.63%
PAG212.00017.21%
LAD295.31013.82%
AN159.8006.61%
GPI239.80011.43%
ABG169.8707.9%
SAH63.5103.46%
Customer Experience
Five Examples of Excellent Dealership and Automotive Content Marketing
More than ever before, consumers want to feel they have a relationship with companies before they make a purchase. They want to know what they stand for, and if they...
How Digital Contracting Helps Deliver a Seamless Customer Experience – Jason Barrie, Dealertrack
During The NADA show this year CBT News was able to have a great interview with Jason Barrie, Vice President and General Manager at Dealertrack. We discuss his thoughts on consumers...
How To Ask For GREAT Reviews
The car buying experience is not quite the same as checking into a hotel or dining at a restaurant. It’s not something that you just think of one night and...
Enhancing the Customer Experience at Your Dealership
Though facials and pedicures aren’t what naturally come to mind when people think of car dealerships, that’s what you get when you visit the Grimsby Chrysler-Dodge-Jeep dealers of Ontario, Canada....
Enhancing the Customer Experience
We live in a world of constant stimulation. At times it may feel we are on sensory overload from all of the pings, posts and constant barrage of media and...
Lost Customers: Problem or Opportunity? | How Carvana Could Be Offering More Than Your Dealership Is | Study: Are Dealers Concentrating On All The Wrong Things?
On today's CBT Newscast for Tuesday, March 20th, 2018:
Lost Customers: Problem or Opportunity?
Are lost customers a problem or an opportunity for your dealership? Shawn Rajabi, CEO OF Total Customer Connect,...
5 Things That Keep Buyers Out of Your Dealership
Many career salespeople stay in the car business because they like helping people. It’s a great feeling, to help people make a major purchase by showing empathy, professionalism and by...
Live Bid Trade-in Team Guarantees Value of Every Car
Everyone knows engaged customers are much more likely to transact. Telling us more about that in today’s interview with Joe Gumm is Mike Dodd, President, and Chief Executive Officer, of...
5 Trends in Dealership Facility Design
Digital shopping is all the rage in the automotive industry. Much attention has been drawn to the online buying habits of potential car buyers. As a result, many industry marketing...
Latest Articles
