We always hear the phrase, “Be where the customers are.” Currently, they’re online when researching for a vehicle. We also hear that we should be flexible and relatable, and that’s a little harder. According to Paul Whitworth, SVP of DMS at Dealertrack, making that technological connection with customers early is important, just make sure you’re using your current technology correctly. Because once they’re at your store, customers want to engage with you.
For more information on this subject, please read Paul’s article, Look Back in The Rear View to Illuminate What’s Ahead.